Go High Level with Shaun Clark

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Welcome to the Success Inspired Podcast, business and personal development

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podcast to help you accomplish more in life and realize your true potential.

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And now here is your host Vit Muller

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Hello everybody, welcome to another episode on a Success Inspired Podcast.

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My name is Vit and today's guest is somebody that has developed this

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amazing platform called GoHighLevel,

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that I've been using for the last couple of months and I've been following the

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journey and what everything they do.

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And I was just super amazed and I just could not be more excited.

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So I had to invite him on the podcast to share their journey on how they,

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you know, how he started with this whole thing and, and what inspired him

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to do to get it all off the ground.

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And, and, you know, until you guys all about the amazing stuff that

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they do at High Level and the impact it makes and how it helps everybody

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be more successful in the business, because this is what the podcast is

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all about to help you inspire success.

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So please welcome Shaun Clark from Go High Level.

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Sean, great to have you on the show, right.

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Hey, thanks for having me.

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It's great to be here.

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So, really great to have you, would you mind just to show us a bit of a

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backstory about yourself, sort of, I guess, you know, just to introduce.

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a little bit.

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Sure, well, let's see.

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I don't, I'm trying to think how far back to go.

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So, you know, always been an entrepreneur.

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Kind of started my first, my first real business was probably really big answering

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service, which for some people who don't know what that is, that's just, answering

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a lot of phone calls for small businesses.

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So grew that to about, 400 employees and, exited that

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business about 10 years ago, maybe.

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And then after that started my first true SaaS business, it was a, in the accounting

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software space and, actually sold out after about, I dunno, three or four years,

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and then started High Level after that.

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So my, my career has been pretty shallow, but it's cause I've done a couple of

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things for a very long time, so yeah.

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So I've been doing High Level for about the last three and a half years now.

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Well, you know what I say?

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No, if you want to do something well, you have to focus on it

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It's true.

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So you've done well.

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I mean, I check your LinkedIn and I see actually you've done a couple

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of things in the tech world, a couple of different, programs and

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softwares from even the invoicing bit.

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so well done,

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Thanks.

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But let's talk about High Level because that, that's your latest baby.

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You've been running it for since, since when,

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Oh, I think we're probably getting on for years now.

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Also four years.

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So, I mean, in, in the years off for software, what is that?

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Is that,

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Yeah.

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It was like an ice age, I think.

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Also, so look, what inspired you to start Go High Level?

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What was

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Yeah.

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So yeah, my last software company, I worked with lots of small businesses

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directly about a thousand of them.

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And, you know, after I did what we did in the invoicing side, I

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said, I always wanted to do more.

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And so I would ask, you know, I've always talked to my customers,

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like I do now and say, Hey, you know, what, what else can we do?

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How else can I help you?

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What would you love to, you know, what do you need more in your life?

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And then sort of also the same thing he said, oh, well we need more customers.

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And so, you know, I'm a software engineer.

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And so I thought, well, what if I could write some software for that?

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Right.

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And so I got together with my co-founder and we started in kind of version

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one of High Level, and we started selling it to the existing businesses.

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And I knew, you know, honestly at first it was a really big

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success and we're excited.

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but then very shortly people started canceling the software and, you know,

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I would call them up and I would say, I don't know, I don't get it.

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I showed you a demo two weeks ago.

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You love.

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Like what's going on.

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Right.

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And their commentary was, you know, we love the software.

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It's amazing, but we don't have time to figure out how to use it, how to you

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know, make it operational, all that stuff.

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And so, you know, it was really kind of a crossroads moment and, you know,

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we could have gone either way, but I think what was really amazing about

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moment is we got a phone call from a, a agency and not a marketing agency,

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had a co customer of ours in common.

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And we, and he said, Hey, could you get on the phone and show us we're doing?

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You're doing for my customer.

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And remember at the time.

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Thinking, gosh, why am I even talking to this guy?

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You know, he's not my customer, why would I bother to take time out?

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But it was, I, luckily I, you know, sometimes I do things even

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if I think they're not worth doing, just to see what happens.

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And in this case, it was an amazing moment because I got on the phone with

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this guy and I found out, you know, not only is he serving my customer, he's

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also serving like 80 other businesses.

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He sees the platform, he loves it.

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He understands the value proposition.

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And most importantly, he has the time and expertise to implement it.

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And so he literally goes off and implements it, sell it.

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We sell it to him that day for his 80 customers, he really goes off and

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shows us a bunch of other agencies.

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And it really changes the way we do the business.

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All of a sudden it just clicks.

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And it's like, wait a second.

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This is what we've been missing.

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Right?

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The, the we're the software guys.

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We know how to write software.

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We love to create features, but if you really want to help the small business

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owner, we've got to help the agency because that's the missing link here.

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Those are the people behind the scenes that we didn't even know existed,

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really driving a lot of that success.

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So that's really what kind of spurt us towards the direction we are.

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That's really interesting.

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Cause I thought, you know, like, typically, you know, when you start a

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business, you kind of have a plan and you already have a, you know, your target,

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your, your, your target audience, who you want to serve kind of defined, and

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then you kind of design everything around it, but you kind of went the other way.

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You kind of just,

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Well, I mean, actually, to be honest, that's exactly what happened.

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We did have a plan.

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It's just our plan.

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Wasn't going to work out like, you know, I mean, well, you know, who

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knows now, but you know, at the, at the time it was pretty scary because

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it was like, oh, wait a second.

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You know, we're really good at software.

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We really feel strongly about that.

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But like, if people don't get how to use it, and at the

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time it was super simple too.

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It was just like two-way text messaging and reputation management

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and we're like, I don't get it.

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How much easier can this.

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You know, and it's sort of one of those things where it's like, how

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are we going to solve this problem?

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But we had this plan.

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It was, it was like, we're going to sell to small businesses.

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We're going to sell this.

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We're going to do it that way.

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We even looked out in the world and we're like, Hey, there's a bunch of

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other people doing something similar.

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Like how can we lose?

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Right.

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And so it's where that whole plan, that sounds great on paper meets with reality

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and just blows up before your eyes.

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And you've got to decide like, okay, what am I going to do here?

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Am I going to pivot?

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I'm going to give up, like, how are we gonna get ourselves out of this situation?

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So I think that was what was really amazing about that moment.

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Absolutely.

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Well, you certainly pivoted well, and

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Yeah.

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amazing platform.

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Incredible.

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so for, for, for those that are listening and may not know too much about High

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Level, would you mind just sharing a little bit about a bit of a spiel, a

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Yeah, absolutely.

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It's it's, you know, it's kind of like an all-in-one marketing

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platform and sales platform.

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It's got everything from CRM systems, so funnel building, website building,

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but at its core, it's really focused on really converting leads to customers.

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That's kind of what we specialize in because every business is

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automated as a way as possible.

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Because what we've noticed is that most businesses can find a way to

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bring some leads in somehow, but it's the, it's the lead to customer process

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where they always kind of fall apart.

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And a lot of times it's not because they can't do it.

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It's because they lack for time.

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So we bring automation into, into that, into that gap and help automatically move

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that lead into that stage where that small business owner can turn into a customer.

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Most of the time that's a booked appointment..

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I was going to say, yeah.

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So like, would it be any other, like a really good use case?

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Examples, practical examples.

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Well, you know, driving people into a physical location, for sure.

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So retail scenarios work great, driving people onto an,

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into an e-commerce situation.

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So an online purchase is also very good.

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but you know, oftentimes if you think about, outside of a physical purchase

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environment or a virtual person's environment, it's almost always, either

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an introductory kind of funnel offer, which is why we have the funnel builder,

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I would say for most professional services, it's an appointment, right?

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So if you're gonna, you know, gonna go get an attorney or you're gonna

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get an accountant, or you're gonna get a plumber one way or another is

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an appointment, they're either you're coming to me, I'm coming to you

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or we're gonna meet in the middle.

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And so for us, it's really a focal around the idea of if there's not

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a purchase involved it's how do I get you booked on a calendar?

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And we have all the calendar again, scheduling the system for that reason.

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And that's really where a lot of the automation.

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That's amazing.

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And are you totally right?

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Because when it comes to sales, there's, there's nothing better than get in

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front of, you know, face to face.

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So, so booking an appointment over zoom or in person that's great.

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You could even like have an example for a dentist, right?

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If they've got a white teeth and the teeth, white,

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Whitening.

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Yeah.

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There you go.

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Yeah.

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Trust me.

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I know, I know that one too.

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I love the dentist example.

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Yeah, that's exactly right.

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So, you know, a lot of times people were running out, Hey, free teeth

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whitening or discount or whatever it is.

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Right.

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And then they think, oh, well, that's it.

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Right.

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I'm just going to capture the person.

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And then they're gonna magically show up the dentist office.

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But the reality, that's not how it works.

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So, you know, once the lead comes in, you need to get to them

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within the first five minutes.

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You need to try to get them to book.

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If they don't book what's the off the dome, because people are busy, they're

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running around, they're doing their thing.

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You don't follow up and follow up and follow up and

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follow up until they convert.

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No one wants to hear that, but it is the reality and the, but if you automate

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that process, you truly can sort of magically take people from call it the

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internet random ads, all the way into, somebody walking into the physical door

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of that dentist's office, all without having a human being touched them.

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But with them feeling really great about the process, because they feel like,

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okay, said, I did fill out your out.

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I don't know who you are.

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I am kind of interested in this idea and you're bringing them along, them

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and getting them to actually book and then reminding them that they

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did and then getting them to show up.

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That's just killer.

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And what I like about it is, I mean, I've done a lot of sales.

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I come from a fitness background.

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So from the fitness

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Oh, okay.

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Yeah.

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so I managed bunch of gyms did lots of stuff in the fitness industry.

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And, you know, some of those tasks obviously involves, you know, getting

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on the phone and, and, and selling to people and trying to get them convinced.

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Sales is big.

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Yeah.

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Sales is big, So you might, you might paid ad drive them in, but

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then you still have to convert and do all the phone calls.

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And we would do a lots of phone calls, of SMS.

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And obviously that comes down to a skillset.

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That's, that's a really hard to teach.

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Right.

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Oh, yeah.

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Very, very much so.

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takes your tonality, like all the different things that you say.

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but at the end of the day, you're still kind of being the one that kind of has

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to reach out to them, like continue.

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Like, because people, sometimes it takes, it takes time for

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them to, to make a decision, to actually do something to exercise.

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Right.

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Nobody's super motivated about going out and exercising.

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Right.

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So, so it was a hard, it's a hard one.

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Right?

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So what I like about this approach is you actually spin it the other

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way around instead of trying to call everybody all the time.

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You do these automation sort of a responders where you just keep on giving

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them value and slowly nudge them, nudge them, nudge them into booking a call.

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And because that happens, then you know that they are actually ready.

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So there's

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Yep.

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That's right.

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So for business owners, that's amazing

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Yeah, absolutely.

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There's not a single business out there.

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I would say that we can't actually put more sales in the door,

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even with our existing leads.

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So forget, you know, you know, oh, buy more, buying more

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leads or buying ads at all.

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We can absolutely help anybody because what we find 99.9% of the

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time is like, even in your fitness situation, like even in organizations,

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this is what I think is amazing.

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Even . In organizations with.

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Really crack sales teams that are dedicated to the process and have nothing

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to do, nothing else, fundamentally computers will beat salespeople because

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if I'm a great salesperson, I'm probably already on the phone, I'm probably

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already talking to an appointment.

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I'm probably already doing something, but guess what new leads are coming in.

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And so how do you, you know, if you're the owner of that business,

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what are you going to say?

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Are you going to say, oh, get off the phone with that hot

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prospect to get on that new lead that doesn't even know we exist?

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No, one's going to say.

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But if you don't get to that lead, that lead just immediately starts to die.

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And so if you use the automation, even with a sales team, which by the way,

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almost no organization has, you're still freeing up the resource That's

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critical to the close, which is that person who has the tonality, the

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expertise knows the pitch, all of that.

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And you're waiting to bring them in until that person has.

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ready.

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That's phenomenal.

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Right?

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You save a ton and then wind back the rest of the 90% of the 98%

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of people who have no sales team.

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And you're just talking about literally putting something in

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place they don't have today.

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It's pretty amazing.

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The results are just through the roof.

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Yeah.

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I mean, one of the features that, I've never seen enough, tried everything under

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the sun, you know, I've built my own business and you always, you know, like

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you just keep changing the hats right?

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Marketing the delivery, the service, everything, right.

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You just like you solopreneur or you're there on your own.

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And, and,

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Totally.

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and you try and be as efficient as you can because you've got limited amount of time.

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So you end up trying to figure out all these different systems.

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And, you know, I started 2010 when I started my fitness business and, and I had

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to learn the websites and the marketing and emails, and like to patch things up,

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you know, mail chamber, then Wordpress.

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And like, you just ended up with all these different bazillion of

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It's like a spaghetti mess.

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It's a spaghetti mess.

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And then you've got either, you know, like if you're good enough,

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you might figure out how to sort of zap it all together, but then things

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break and it's just pain in the ass.

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So this is like, this is incredible.

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What w what are you guys done?

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It's absolutely amazing.

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I mean,

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Well, we got it from people like you though, right?

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So this is how we got into the business.

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Like we started with the lead response and helping to convert more leads.

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And then as we worked with people like you, we saw this whole spaghetti mess

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and we're like, well, what if we do this?

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And then what if we did this?

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And what if, and then the cool thing is not only are we able to pull all those

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things together, but also when you do pull them together and they all share

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the same data and they know where each other has been, you can just do incredible

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things you otherwise couldn't Right?

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So you can, you can send out of booking, like, and you

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know, that they haven't booked.

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So they haven't booked, then you can say, Hey, I noticed you haven't been booked.

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Do you have any questions I can answer?

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So you can create really authentic.

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Sequences that really respond to user behavior and that you get

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just, what it means is you just get tremendously better results.

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Right?

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So instead of spitting out the same message all the time, you can

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actually really sculpt that out.

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And so people are really always amazed and a lot of it's text message driven.

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It feels very personal.

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People love it.

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It gets great response.

Speaker: 00:13:07

Really good conversion rates.

Speaker: 00:13:09

Well from a scalability, one of the features that I haven't seen before,

Speaker: 00:13:12

and I'm super, super excited to, to use more and more is the phone system.

Speaker: 00:13:17

You actually have a fully direct, like directly connected phone system.

Speaker: 00:13:21

So guys w what it means is this software, like, you're actually, you, you, you,

Speaker: 00:13:25

you fire it up on your browser and you press a button and you ring up people

Speaker: 00:13:29

through phone and it's associated with your software and you can do

Speaker: 00:13:32

it from anywhere around the world.

Speaker: 00:13:33

So what that means is it's fully scalable.

Speaker: 00:13:35

So if you've got people in Philippines, they can log in when

Speaker: 00:13:38

you're sleeping, they use that same phone number to ring up people.

Speaker: 00:13:41

But not only that, what I've really liked, I mean, I sound like I'm pitching

Speaker: 00:13:44

this thing, like a bit of a sales pro, but I mean, I'm just super excited

Speaker: 00:13:48

about it's bloody awesome because you know, what it does is let's say you got

Speaker: 00:13:52

a paid ad on, on Facebook and you've got your headset on and your funnel

Speaker: 00:13:56

ads, as soon as the lead comes in, you want to call them straight away.

Speaker: 00:13:59

Well, this software.

Speaker: 00:14:00

You can actually program it's as soon as the lead comes in.

Speaker: 00:14:03

You don't have to touch a thing.

Speaker: 00:14:05

You just got a headset on, you might even have one of those ha ha you know,

Speaker: 00:14:08

those hands free ones, the software will actually dial those new elites.

Speaker: 00:14:12

As soon as they come in, it'll dial, dial their number.

Speaker: 00:14:15

And so you get connected like that.

Speaker: 00:14:18

You talk to them, you finished a phone call, boom.

Speaker: 00:14:20

Next one comes in, comes in, dialing again for you.

Speaker: 00:14:24

And it's a log.

Speaker: 00:14:25

it looks the actual, you know, the history of the conversation, not the conversation.

Speaker: 00:14:30

I mean you can actually, you can, too, if you do the recording

Speaker: 00:14:32

right there, isn't the ability to

Speaker: 00:14:33

That's right.

Speaker: 00:14:33

Yep.

Speaker: 00:14:34

so it's just absolutely amazing.

Speaker: 00:14:35

Yeah.

Speaker: 00:14:36

That's, that's the idea.

Speaker: 00:14:37

It's just, you know, we know that if you're, if you could just keep

Speaker: 00:14:39

people moving, if you can keep the process going, that's how

Speaker: 00:14:42

you win in almost every scenario.

Speaker: 00:14:44

Right?

Speaker: 00:14:44

Because you, you know, think about it somehow, some way out in the world,

Speaker: 00:14:47

someone's learning about you and, and they're just sort of showing interest.

Speaker: 00:14:50

And I think almost any business can get some amount of interest, right?

Speaker: 00:14:53

I mean, everybody's going to be a little different, but it's almost impossible

Speaker: 00:14:57

not to get some amount of interest.

Speaker: 00:14:58

It's, it's what you do from that moment that matters.

Speaker: 00:15:01

And if you look at the behavior of the average person, they'll just

Speaker: 00:15:03

get, they sort of think of like, oh, you know, when you thinking about

Speaker: 00:15:06

setting it up, you're like, oh, I'll get back to them immediately.

Speaker: 00:15:08

What you never do, you're just sort of lying to yourself.

Speaker: 00:15:10

And then even if, if you're trying, like sometimes you're going to be asleep or

Speaker: 00:15:14

sometimes you're gonna be out doing this, or are you going to be out doing that?

Speaker: 00:15:17

Who knows?

Speaker: 00:15:17

Right.

Speaker: 00:15:17

You're going to be otherwise indisposed.

Speaker: 00:15:19

So you need a system that can automate that process.

Speaker: 00:15:22

And the great news is that it's not that hard.

Speaker: 00:15:25

It's not like you have to automate it.

Speaker: 00:15:27

So it's super rich and in depth, really have to just reach out to

Speaker: 00:15:30

that person and say, listen, It's me.

Speaker: 00:15:32

I can see you're, you're interested.

Speaker: 00:15:33

I can see that you, you know, you want more information.

Speaker: 00:15:36

You want to take this forward.

Speaker: 00:15:37

Great.

Speaker: 00:15:37

In order to do that, I need you to do X and most of the time

Speaker: 00:15:40

that's to book an appointment.

Speaker: 00:15:42

And if you can do a little conversating, like is now a good time to get you booked.

Speaker: 00:15:45

And then that person gets that text and they write back.

Speaker: 00:15:47

Yeah, sure.

Speaker: 00:15:48

That'd be great.

Speaker: 00:15:49

And then the system can say, okay, I know that that's positive

Speaker: 00:15:52

because we use machine learning and AI, then you can shoot back.

Speaker: 00:15:54

Right?

Speaker: 00:15:54

Here's the link to my calendar.

Speaker: 00:15:55

Grab a time that works for you.

Speaker: 00:15:56

And then bingo, you just put somebody on your calendar without actually

Speaker: 00:16:00

ever being in that conversation.

Speaker: 00:16:02

And you can be off doing other things and not have to worry about it.

Speaker: 00:16:05

I mean, worst case scenario, it just makes you way more scalable.

Speaker: 00:16:08

Most likely scenario.

Speaker: 00:16:09

It gets you a booking.

Speaker: 00:16:10

You would never have gotten on your own because you just honestly weren't,

Speaker: 00:16:13

we couldn't be fast enough or just weren't available at the time he

Speaker: 00:16:16

was doing something more important.

Speaker: 00:16:18

Absolutely.

Speaker: 00:16:19

And the other one.

Speaker: 00:16:19

you know, with these oldest different skillsets that we need to have as business

Speaker: 00:16:22

owners, you might not enjoy all of them.

Speaker: 00:16:25

Right.

Speaker: 00:16:25

You might be really good at some of them.

Speaker: 00:16:27

You might, you might not be good or naturally sort of inclined to do the sell.

Speaker: 00:16:30

So you're always going to put it up, put it, put it as the

Speaker: 00:16:33

next thing as the next thing.

Speaker: 00:16:34

And it's, they're going to do something that, right.

Speaker: 00:16:36

So, so just hire somebody, right.

Speaker: 00:16:38

Absolutely.

Speaker: 00:16:38

Yeah, Absolutely.

Speaker: 00:16:39

And you know, this is the fun part about it, right?

Speaker: 00:16:40

You can, you can create a system that's multi-user, you can bring

Speaker: 00:16:43

other people in from the outside, also just in our community.

Speaker: 00:16:46

Right?

Speaker: 00:16:46

So we've got almost I think it's, I haven't even, I've lost count.

Speaker: 00:16:49

I think it's at 20,000 people now in our Facebook group, you, you

Speaker: 00:16:52

have all those different skill sets.

Speaker: 00:16:53

So that that's the other nice thing is there's people in our Facebook

Speaker: 00:16:55

group, that's all they do is sales.

Speaker: 00:16:56

They don't even know how to they don't know how to market.

Speaker: 00:16:58

Some don't know how to make a funnel, but they, they they're a beast on the phone

Speaker: 00:17:02

and they could sell almost anything.

Speaker: 00:17:03

Right.

Speaker: 00:17:03

So I think it's also fun to just be part of the community, because if you

Speaker: 00:17:06

have a resource that you're looking for, can find somebody who probably

Speaker: 00:17:10

not only already has that skillset.

Speaker: 00:17:12

A lot of times you can find a skillset in an, in a niche.

Speaker: 00:17:14

Cause like you said, about fitness, sales is totally different than insurance

Speaker: 00:17:18

sales or than any other type of sales.

Speaker: 00:17:20

Right.

Speaker: 00:17:20

You have to, you have to be in a certain mindset, you have to use to

Speaker: 00:17:23

selling to a certain type of person.

Speaker: 00:17:24

It's a different pitch.

Speaker: 00:17:25

Right.

Speaker: 00:17:26

And so ultimately I think finding people in those niches is also super helpful.

Speaker: 00:17:31

Absolutely.

Speaker: 00:17:32

Now talk about this business.

Speaker: 00:17:33

Let's talk about this business model because you

Speaker: 00:17:35

Yeah.

Speaker: 00:17:36

tremendous amount of value.

Speaker: 00:17:37

I've not seen somebody that provides so much value for what

Speaker: 00:17:40

you charge the cost of the software versus the value that you provide.

Speaker: 00:17:43

I mean, I don't want to name, your competitors.

Speaker: 00:17:45

but you know, there are software pieces that you sign up for and that might sort

Speaker: 00:17:49

of reel you in on the free plan, but then get there's so many of them, right?

Speaker: 00:17:53

They limit you in terms of how big is your list, or let's say, if you go to an

Speaker: 00:17:57

LMS, you want to launch an online course.

Speaker: 00:17:59

They say, okay, well, how many students, you can pay this much for

Speaker: 00:18:01

this minute and they just capping And also it's the features, right?

Speaker: 00:18:05

That's kind of give you just a little bit of features and then you have to

Speaker: 00:18:07

buy a lot more then you start scaling and say, oh, okay, well now it's going

Speaker: 00:18:11

to cost you $10,000 extra for this.

Speaker: 00:18:14

Gotcha.

Speaker: 00:18:15

The got you, Yeah, and now you're so you're so, everything you've

Speaker: 00:18:18

you've you've done is you're so intertwined in that software.

Speaker: 00:18:21

It's really hard to get out.

Speaker: 00:18:23

Yep.

Speaker: 00:18:24

That's the plan.

Speaker: 00:18:24

Don't that?

Speaker: 00:18:25

So just so you know, that's exactly how they intended to happen.

Speaker: 00:18:28

Yeah, I mean, I mean, it's a, it's it's, it's not, not, not, not that

Speaker: 00:18:31

it's a bad strategy from the business perspective, but for the business owner,

Speaker: 00:18:35

a, from a business owner's perspective, you're trying to budget, you're

Speaker: 00:18:38

trying to figure out how, how to grow and all these other things.

Speaker: 00:18:41

And all of a sudden you can end up paying a very big bill

Speaker: 00:18:43

that you didn't anticipate.

Speaker: 00:18:43

And sometimes, you know, some people want to do things like, have a free course,

Speaker: 00:18:47

for example, and maybe they're not making any money on their end and they're using

Speaker: 00:18:50

it as a lead magnet for something else.

Speaker: 00:18:52

Right.

Speaker: 00:18:52

But you might end up for that free course.

Speaker: 00:18:54

You could very quickly find that it's popular and you're paying through the

Speaker: 00:18:57

nose and you haven't gotten to the place where you're monetizing yet.

Speaker: 00:19:00

And you're like, oh my gosh, what am I going to do?

Speaker: 00:19:01

Right.

Speaker: 00:19:02

I can't afford a thousand dollars a month.

Speaker: 00:19:04

And all of a sudden you're going to change.

Speaker: 00:19:05

You're going to have to limit your potential just to pay, it,

Speaker: 00:19:08

you know, to try to get away from paying a big bill you can't afford.

Speaker: 00:19:10

So yeah, we have flat rate pricing.

Speaker: 00:19:12

So that's unlimited contacts, unlimited users, unlimited sub-accounts,

Speaker: 00:19:15

which is a big deal for us because we also are a big believers in,

Speaker: 00:19:19

you know, a lot of our customers.

Speaker: 00:19:21

And this is a big part of our future is, you know, listen, it's, it's

Speaker: 00:19:24

great that you provide a service often times, but a lot of times

Speaker: 00:19:27

there's a technology component to it.

Speaker: 00:19:29

So think about if you're out there today providing a service, but you're also

Speaker: 00:19:32

recommending another piece of software.

Speaker: 00:19:33

A lot of people do this.

Speaker: 00:19:35

And so what if instead of tomorrow you just do the service.

Speaker: 00:19:38

What have you been also sell the software and not sell someone else's

Speaker: 00:19:42

software, but sell your own, right.

Speaker: 00:19:43

So we're white labeled, so you can put your brand all over it.

Speaker: 00:19:46

They have no idea it's us.

Speaker: 00:19:48

the idea here is really simple.

Speaker: 00:19:49

We want to create a revenue stream around the software components, as well as

Speaker: 00:19:53

the service components, because what we notice is that service oftentimes has

Speaker: 00:19:56

a hard time staying in there because it's human powered, it's more expensive.

Speaker: 00:20:00

And most of the time, the end customer just gets to a point where they're

Speaker: 00:20:04

like, you know, you're a great person.

Speaker: 00:20:06

I like you a lot, but a 1K, 2K, 3K a month, it's just too much for us.

Speaker: 00:20:12

So why don't we go ahead and pause that for now?

Speaker: 00:20:14

And all of that just means, listen, you're fired and you know, Fire you

Speaker: 00:20:19

because they think you're a bad person.

Speaker: 00:20:20

They're just so busy.

Speaker: 00:20:21

And they think to themselves, gosh, that's so expensive.

Speaker: 00:20:24

So we thought, listen, what if you could then sell them something else?

Speaker: 00:20:27

That's way lower price, but because it doesn't require service your time, right?

Speaker: 00:20:33

It's not time for money.

Speaker: 00:20:34

It's literally recurring software every month.

Speaker: 00:20:36

So it's turning small business owners into defacto software companies,

Speaker: 00:20:40

and it's been a phenomenal success.

Speaker: 00:20:42

I covered this yesterday in, on ourLevelUp day, but we've seen a hundred million in

Speaker: 00:20:46

revenue just on the software side alone.

Speaker: 00:20:48

And that's our customer's revenue.

Speaker: 00:20:49

That's not a dollar to us.

Speaker: 00:20:50

It's a hundred million dollars of cash into the pocket of our customers.

Speaker: 00:20:54

Just selling software.

Speaker: 00:20:56

It's a huge success

Speaker: 00:20:57

That's incredible.

Speaker: 00:20:58

So we're talking about SaaS

Speaker: 00:20:59

. What do you got for those of you guys listening?

Speaker: 00:21:01

So that means software as a service.

Speaker: 00:21:03

That is a new, not really new and new it's been around the terms been around,

Speaker: 00:21:08

turn has been around for.

Speaker: 00:21:10

Right, but it, you know, the best, best version of this today is

Speaker: 00:21:14

people will say, Hey, I recommend some software at all my customers.

Speaker: 00:21:18

And I get a little kickback for that.

Speaker: 00:21:20

That's the best I've heard, but we're not talking about that.

Speaker: 00:21:23

We're like literally saying you are going to be front and center.

Speaker: 00:21:26

They will not know we exist your selling the software yourself, and

Speaker: 00:21:29

you're adding all your stuff to it.

Speaker: 00:21:31

This is the other cool thing about it, right?

Speaker: 00:21:32

Because a lot of people are coaches or they have assets like websites or follow

Speaker: 00:21:37

up sequences or memberships stuff or who the heck knows and they prepackage it.

Speaker: 00:21:41

So they're selling it out to their customer as this recurring

Speaker: 00:21:44

software product every month.

Speaker: 00:21:45

and because they're the expert at what they do, it's a lot of

Speaker: 00:21:48

compelling value that the customer couldn't get anywhere else.

Speaker: 00:21:50

Even if they didn't know he exists, they wouldn't be able to get it from

Speaker: 00:21:53

us because we're not the experts in fitness or in law or in medical

Speaker: 00:21:57

or whatever it is that they do.

Speaker: 00:21:59

They're the experts.

Speaker: 00:22:00

So it makes it very unique.

Speaker: 00:22:01

Absolutely.

Speaker: 00:22:02

It's it's, it's, it's such a no brand that, you know, anybody that's listening

Speaker: 00:22:06

and understands a little about this sort of marketing and tech stuff must

Speaker: 00:22:10

be just the heads must be right now.

Speaker: 00:22:12

It exploding.

Speaker: 00:22:15

I mean, I think, you know, we, we came from this world of people like, we call

Speaker: 00:22:19

this the marketing agency vertical, right.

Speaker: 00:22:21

And there's all these people saying like, Hey, do you want to start?

Speaker: 00:22:23

You know, do you want to start a marketing agency?

Speaker: 00:22:24

Do you want to get, start a business?

Speaker: 00:22:25

Do you wanna, you know, do that thing.

Speaker: 00:22:26

And if you look deep underneath the courses that are being sold,

Speaker: 00:22:29

it's actually fairly complex.

Speaker: 00:22:31

You know, even if you let's say you can make it, make it a pitch and get the first

Speaker: 00:22:35

customer most of the time, it's like, okay, now you got to go into Facebook

Speaker: 00:22:37

business manager and you got to create an ad and you got to do all this stuff.

Speaker: 00:22:40

It's actually kind of hard.

Speaker: 00:22:42

I would have hard time with it.

Speaker: 00:22:43

And, what I like about how we structured it is way simpler.

Speaker: 00:22:46

It's just, Hey, listen, take this thing.

Speaker: 00:22:48

That's very much in a box.

Speaker: 00:22:50

Choose the couple of tweaks you want to make very simple tweaks and then you can

Speaker: 00:22:54

literally just sell it it's software.

Speaker: 00:22:56

Right?

Speaker: 00:22:56

So it's not.

Speaker: 00:22:58

You don't have to do any work.

Speaker: 00:22:59

It just literally compounds on top of each other every single month, you're

Speaker: 00:23:02

getting this nice recurring revenue stream and it's growing over time.

Speaker: 00:23:05

That's our vision.

Speaker: 00:23:06

And it honestly, it's the vision of every software company that you've ever seen.

Speaker: 00:23:09

Right.

Speaker: 00:23:10

That's what every software company does.

Speaker: 00:23:12

That's why they make a lot of money.

Speaker: 00:23:13

I always ask people like, how do you think these software companies raised

Speaker: 00:23:16

so much venture capital it's because they have a product that costs nothing.

Speaker: 00:23:21

So to put another version out in the world, right?

Speaker: 00:23:23

Yeah.

Speaker: 00:23:23

Maybe it costs money upfront to sell it or to develop it.

Speaker: 00:23:27

But once it's there, copy 2, 3, 4, 5, 6, 7, the incremental costs Zero.

Speaker: 00:23:32

Right.

Speaker: 00:23:33

The only thing is the server space, but that's like this nothing.

Speaker: 00:23:35

There's nothing.

Speaker: 00:23:36

It's diminimous right.

Speaker: 00:23:37

So, you know, ultimately, this is why I think what our mission is, how do

Speaker: 00:23:41

we take that same business model and give it back to the people, instead

Speaker: 00:23:44

of just having it reserved for people who can go out, raise hundreds of

Speaker: 00:23:47

millions of dollars in venture capital.

Speaker: 00:23:48

That's really what differentiates us.

Speaker: 00:23:50

I think.

Speaker: 00:23:51

Absolutely.

Speaker: 00:23:52

Now there's features like, you know, video or another, your membership

Speaker: 00:23:54

portal on, on the online builder, you can actually, upload the videos.

Speaker: 00:23:58

So that means you host videos as well.

Speaker: 00:23:59

So there's quite a lot of stuff that you do for the, some really curious and you

Speaker: 00:24:03

know, if you're willing to share, how do you, how do you manage to scale it?

Speaker: 00:24:08

When, when you say, you know, there's amount of lace, I

Speaker: 00:24:11

mean, that's just context.

Speaker: 00:24:12

I know that's just bytes.

Speaker: 00:24:14

That's just

Speaker: 00:24:14

Yeah,

Speaker: 00:24:15

But when you start talking about video, that's, that's quite a big, large file.

Speaker: 00:24:18

So how do

Speaker: 00:24:18

it can be.

Speaker: 00:24:19

Yeah, absolutely.

Speaker: 00:24:20

you know, again, we try to be fair, right?

Speaker: 00:24:21

So on our side, the storage of the videos is incredibly cheap because again, it's

Speaker: 00:24:25

just bytes, you know, the bandwidth could be, could be pretty, can be pretty big.

Speaker: 00:24:29

Right.

Speaker: 00:24:29

but ultimately we find that, you know, averaging it out across lots of.

Speaker: 00:24:33

It's honestly, not, not a big deal, you know, more or less.

Speaker: 00:24:36

And, you know, if, and even if, if we ever woke up, I always tell, you

Speaker: 00:24:39

know, some people always ask me like, oh, well I have 100,000 members and 10

Speaker: 00:24:44

billion videos and gigawatts of, you know, I'm like, listen, listen, listen.

Speaker: 00:24:48

I'm like worst case scenario.

Speaker: 00:24:50

Like if you are some amazing power user, if you're Amazon in disguise and I just

Speaker: 00:24:54

don't know it, I would just come to you and like, take my bill from Google

Speaker: 00:24:58

and be like, Hey, can you pay this?

Speaker: 00:24:59

Right?

Speaker: 00:25:00

The point is, is like, we wouldn't extract.

Speaker: 00:25:02

And this is back to this whole pricing model concept.

Speaker: 00:25:04

We're not here to extract more from you just because you do more.

Speaker: 00:25:08

Like if you're, if you're an abusive, excessive, crazed user, I would just

Speaker: 00:25:13

ask you to pay the cost on that.

Speaker: 00:25:15

And I figure behind all that usage, you're making a ton of money anyways.

Speaker: 00:25:19

So, you know, worst case scenario, you're just paying the power

Speaker: 00:25:21

bill, essentially that I would otherwise be paying on your behalf.

Speaker: 00:25:25

So, you know, again, we've, but it's funny because I've said that, oh gosh,

Speaker: 00:25:28

at least a thousand times never had to do it because I think most people

Speaker: 00:25:32

are pretty reasonable in what they do.

Speaker: 00:25:35

And they're able to generate a great deal of revenue offer current model.

Speaker: 00:25:39

That's right.

Speaker: 00:25:39

We're talking about extreme cases that like point 0.1%.

Speaker: 00:25:42

Yeah.

Speaker: 00:25:43

Which, you know, we'll deal with that.

Speaker: 00:25:44

If it ever happens.

Speaker: 00:25:45

but what you also said is based like when you average it out, that's based on your

Speaker: 00:25:49

knowledge on, on your current base, your

Speaker: 00:25:52

Yeah.

Speaker: 00:25:52

but at the beginning, you didn't, he didn't, he didn't have that knowledge.

Speaker: 00:25:56

So it's is that bit

Speaker: 00:25:58

of a risk that you took or.

Speaker: 00:25:59

kinda, you go, I mean, you know, entrepreneurship, You

Speaker: 00:26:01

just kind of roll with it.

Speaker: 00:26:02

You do, you do the best you can at the time and you figure, well,

Speaker: 00:26:05

you know, let's, let's try to stay as true as we can to our model.

Speaker: 00:26:08

And for us, it's been great because we've been able to do that successfully.

Speaker: 00:26:11

And, you know, just from a scale perspective, you know, we're, we're, I,

Speaker: 00:26:15

I put this out yesterday, but you know, we're doing, we're working with 300,000

Speaker: 00:26:18

small businesses through 15,000 agencies.

Speaker: 00:26:20

So we're an incredibly large platform.

Speaker: 00:26:22

So this isn't like some bet we're taking at this point and we have some very big

Speaker: 00:26:25

numbers and we understand exactly what our scale is and we've scaled incredibly big.

Speaker: 00:26:30

So, you know, these days when someone says they're going to really upset

Speaker: 00:26:34

the apple cart, I mean, I, I try to, I try not to laugh at them, but in

Speaker: 00:26:37

reality, you know, we, we, you know, come on down, we can take, yeah,

Speaker: 00:26:40

we're not, we're not worried about it.

Speaker: 00:26:42

Now shown I have a couple of personal questions.

Speaker: 00:26:44

You ready?

Speaker: 00:26:44

Fire.

Speaker: 00:26:45

I'll try my best

Speaker: 00:26:46

What's your definition of success?

Speaker: 00:26:49

happiness.

Speaker: 00:26:49

Like, I mean, you know, I want to, I wanna eat.

Speaker: 00:26:53

I wanna, I wanna, you know, I want to live I'll, I love the life I, now

Speaker: 00:26:57

I do now, you know, I don't drive a Ferrari or anything, but, I'm not,

Speaker: 00:27:00

I'm, I'm not hurting for, for food.

Speaker: 00:27:02

And, and beyond that, I think it's just, you know, am I, am I, am I reasonably

Speaker: 00:27:06

happy that to me that's success.

Speaker: 00:27:08

Well, What's your ideal day.

Speaker: 00:27:12

Oh gosh.

Speaker: 00:27:13

my ideal day is probably one where, I, we release a feature that really

Speaker: 00:27:18

has an impact on someone's business.

Speaker: 00:27:20

And I get one of those.

Speaker: 00:27:21

I get, I get these now.

Speaker: 00:27:21

And again, where someone says, Hey, listen, you know, you changed my life.

Speaker: 00:27:24

I used to have 10 employees now have 150.

Speaker: 00:27:26

I couldn't do it without you.

Speaker: 00:27:27

I mean that that's the, and then, and then I get to go skiing in the

Speaker: 00:27:30

afternoon, like, or at least on the weekend, it's that little get to

Speaker: 00:27:33

go skiing during, during the week.

Speaker: 00:27:35

But, that's, that's my ideal day for sure.

Speaker: 00:27:38

It's the feeling of satisfaction and being, and knowing that you've

Speaker: 00:27:41

made an impact on somebody else?

Speaker: 00:27:43

That's the idea.

Speaker: 00:27:43

Absolutely.

Speaker: 00:27:44

I just think that's, if we can do that, how are we not winning?

Speaker: 00:27:48

Right.

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And if we're doing that, how will we not win in the end?

Speaker: 00:27:50

Like, and, you know, I think about it all the time in this, in terms

Speaker: 00:27:54

of, you know, for some reason as a society or as a world, I think we're

Speaker: 00:27:58

caught up in, in really big numbers, but, you know, I'm a big fan of Warren

Speaker: 00:28:02

Buffet and, I've, I've seen him in Omaha, Nebraska many years in a row.

Speaker: 00:28:05

and you know, he's, you know, while he may be a billionaire, he doesn't

Speaker: 00:28:08

live like one and, you know, he would always tell you, look, you don't

Speaker: 00:28:11

need a billion dollars to be happy.

Speaker: 00:28:12

and so I feel like if, if, if I could generate a billion dollars in total

Speaker: 00:28:17

value for the world, but instead of keeping it all for myself, push as

Speaker: 00:28:20

much of that out into the world, as I can to other people, I would be

Speaker: 00:28:24

tremendously happy with that result.

Speaker: 00:28:27

You actually bring in a really interesting point because

Speaker: 00:28:30

money isn't happiness, right?

Speaker: 00:28:31

I mean, what do we really need to be happy?

Speaker: 00:28:33

You just need to pay your rent to have some food in the fridge, just

Speaker: 00:28:36

have those sort of essentials.

Speaker: 00:28:38

And then at the other day, when you're really busy and you're grinding was

Speaker: 00:28:42

the number one thing you think enough, you thinking of, I can't wait to have

Speaker: 00:28:45

some free time and go for holiday.

Speaker: 00:28:47

To just do absolutely nothing.

Speaker: 00:28:49

And what

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is that costing?

Speaker: 00:28:50

You let's go see your nothing.

Speaker: 00:28:51

Right?

Speaker: 00:28:52

So, that's really interesting studies or like emerging information coming from, you

Speaker: 00:28:56

know, top executives and CEOs about the unhappiness and dissatisfaction in right.

Speaker: 00:29:01

It's.

Speaker: 00:29:01

Absolutely.

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Absolutely.

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I think it is.

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I think it's about finding, I think it's about finding balance, right?

Speaker: 00:29:05

I mean, I think that, you know, trying to have an impact is great.

Speaker: 00:29:08

I mean, and we're all have things we were like, we really are excited about.

Speaker: 00:29:11

We want our lives that are, that are fun, nice to haves, not have to have.

Speaker: 00:29:15

And I think we should, everybody should have a couple of those things.

Speaker: 00:29:18

You know, I love buying new computers when, when they come

Speaker: 00:29:20

out, I like buying new phones.

Speaker: 00:29:21

I'm kind of a technology dude.

Speaker: 00:29:23

So I want to live in a world where I can do that.

Speaker: 00:29:24

But, you know, I don't, I don't need, you know, private jets and any of that stuff.

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And in fact that stuff would freak me out Cause I would feel like,

Speaker: 00:29:31

oh my God, that's so expensive.

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So I just feel like, and I feel like for the people that have those things, I

Speaker: 00:29:36

think on the outside, it looks phenomenal.

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But I think on the inside, it's a pressure cooker.

Speaker: 00:29:39

And I think those people are, you know, living on a knife's edge all the time.

Speaker: 00:29:43

And I don't know, that's just not my that's not what.

Speaker: 00:29:45

That's right.

Speaker: 00:29:45

You're talking about like those multimillion dollar fancy yachts that

Speaker: 00:29:50

actually cost shit down in a maintenance and it's a big liability, right?

Speaker: 00:29:54

Absolutely.

Speaker: 00:29:55

And, you know, you know, it's, again, back to Warren Buffet, you know, he,

Speaker: 00:29:58

he's only he's owned at most two houses in his life and he only owned the second

Speaker: 00:30:01

one because his wife really wanted it.

Speaker: 00:30:03

he he's lived in Omaha his whole life.

Speaker: 00:30:05

He only drives one car and that's what he would tell you.

Speaker: 00:30:07

You can drive one car at a time.

Speaker: 00:30:08

He can live one house in one house at a time.

Speaker: 00:30:11

It just doesn't make sense.

Speaker: 00:30:12

And he can buy most people many times over.

Speaker: 00:30:14

And so the fact that he doesn't have houses in Paris and France and all kinds

Speaker: 00:30:17

of other crazy places and do all kinds of crazy things tells me that if he can

Speaker: 00:30:21

do it, so can I, so I'll, I'll take it.

Speaker: 00:30:23

And he still eats at McDonald's and he still likes milkshakes and cheese burgers.

Speaker: 00:30:28

And, that's just the kind of guy I'd like to be.

Speaker: 00:30:30

Absolutely.

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And look for those guys listening.

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This is not to preach, you know, like this is the right way and that's the wrong way.

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It's not at all.

Speaker: 00:30:36

I'll give, you know, if you're a big fan of, you know, if, if you want to pursue

Speaker: 00:30:40

being so successful that you can have a private jet and fancy yacht, I mean, it's,

Speaker: 00:30:44

it's pretty.

Speaker: 00:30:44

And I'm I'm with ya.

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Yeah.

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Yeah.

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Just for me, it's a, it's a new computer and a new phone every year or two.

Speaker: 00:30:49

for other people it can be whatever, but you know, again, you're going

Speaker: 00:30:51

to have a couple of things you really like, and that's that's cool.

Speaker: 00:30:54

Now a quick question.

Speaker: 00:30:56

Apple fan or a PC.

Speaker: 00:30:57

So definitely a Mac on the computer and Android on the phone.

Speaker: 00:31:01

Okay.

Speaker: 00:31:02

So have you seen the

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It's an odd pairing, but it's because on

Speaker: 00:31:06

for the, those computer geeks out there, they already know this answer, but max

Speaker: 00:31:10

on max on the, on the desktop or Unix machines, but on the iPhone, there are.

Speaker: 00:31:14

And so, on, on, on, as a software engineer, Unix is a lot more fun to

Speaker: 00:31:18

play, play with and, and write code on.

Speaker: 00:31:21

So that's why I'm a Mac user.

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And then on the phone, you know, I like open system.

Speaker: 00:31:24

So Android is, is like that.

Speaker: 00:31:27

Yeah.

Speaker: 00:31:27

Excited about the new MacBook pro that.

Speaker: 00:31:29

just came

Speaker: 00:31:29

out

Speaker: 00:31:30

got an ordered,

Speaker: 00:31:35

What were some of the toughest experiences in, in, in, you know, launching Go High

Speaker: 00:31:39

Level that, that you've had to really challenge you on a personal level?

Speaker: 00:31:44

oh gosh.

Speaker: 00:31:45

So many.

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I mean, you know, facing failure many times is probably the biggest thing.

Speaker: 00:31:49

you know, realizing that the thing that I thought was going to

Speaker: 00:31:51

work, wasn't going to work or, and facing a lot of discouragement.

Speaker: 00:31:55

I mean, the world, the world is full of people who want you to lose.

Speaker: 00:31:58

and, trying to re remember that.

Speaker: 00:32:00

You know, a lot of people take pride and joy in watching other people fail.

Speaker: 00:32:05

We don't oftentimes live in a really supportive world that way.

Speaker: 00:32:08

And that's tough.

Speaker: 00:32:09

And I also think that, you know, and I try to remind myself of this,

Speaker: 00:32:13

you know, w no one who has changed the world ever did anything that was

Speaker: 00:32:18

normal or standard or accepted, right.

Speaker: 00:32:22

Or encouraged often.

Speaker: 00:32:23

and so, you know, in your own way, realize that as you go through life and you get

Speaker: 00:32:27

a lot of pushback, some of that is just people saying, no, no, don't take a risk.

Speaker: 00:32:31

No, no, don't, don't, don't put unquote, you know, risk failure.

Speaker: 00:32:35

Right.

Speaker: 00:32:35

And so I think for me, that's been, the biggest challenge is just you dealing with

Speaker: 00:32:38

the mental game every day of having people tell you that, you know, something is, you

Speaker: 00:32:43

know, that you're doing isn't good enough or is going to be a failure and realizing

Speaker: 00:32:46

you gotta, you gotta push through it.

Speaker: 00:32:48

Absolutely.

Speaker: 00:32:49

Absolutely.

Speaker: 00:32:49

Because on the outside it all looks very, very cool.

Speaker: 00:32:52

Like, look, you know, Shaun , looks successful, Go High Levels growing.

Speaker: 00:32:56

He must be, you know, he must be living, living life.

Speaker: 00:32:59

But, I come, you know, I can say personally, you know, running a business,

Speaker: 00:33:02

it definitely, it's a, it's a tough grind and there's a lot of emotion that, that,

Speaker: 00:33:06

you know, creep up on you during the day.

Speaker: 00:33:08

self-doubt all those things.

Speaker: 00:33:09

Right.

Speaker: 00:33:09

So it's

Speaker: 00:33:10

absolutely.

Speaker: 00:33:10

It's harder than it looks.

Speaker: 00:33:12

Hmm.

Speaker: 00:33:12

you know, I think that's what for me anyways.

Speaker: 00:33:14

I mean, there are different, different personalities, dentures, personality type.

Speaker: 00:33:18

I really love it when people are excited by what we do, but I also

Speaker: 00:33:20

really hate it when people don't like don't like something or

Speaker: 00:33:23

have a problem with something, it is, I take it really personally.

Speaker: 00:33:26

And so for me, it's that, it's that mental struggle that that really is the hardest.

Speaker: 00:33:30

because you're very, you're very, like connected with the software updates.

Speaker: 00:33:34

I know that you there's, I mean, in terms of feature releases,

Speaker: 00:33:38

by the way,

Speaker: 00:33:39

I love it.

Speaker: 00:33:40

I mean, I'm a software engineer.

Speaker: 00:33:41

I mean, I love the power of software to change the world.

Speaker: 00:33:43

And I have, since I was a little kid and nothing has changed, I'm just that

Speaker: 00:33:47

same kid, just a little bigger now.

Speaker: 00:33:49

And you know, when, somebody, when you go out and you try to do something to

Speaker: 00:33:52

make the world a better place and someone can't appreciate it, or it doesn't like

Speaker: 00:33:55

it, or, or worse hates it and thinks it's garbage, you know, having somebody

Speaker: 00:34:00

tell you that is painful because on the other side, you can, you know, you

Speaker: 00:34:03

know how hard it was to get there, you know, how much work you put into it.

Speaker: 00:34:06

And then these days I know how big of a team we have working,

Speaker: 00:34:09

like mad to get it done.

Speaker: 00:34:11

And, you know, it's, it's hard, it's hard sometimes to get that news,

Speaker: 00:34:14

but, you know, everybody's different.

Speaker: 00:34:15

Everybody has their struggles, but for me, that's definitely what it is.

Speaker: 00:34:18

But, you know, in the, in the end, lucky for me, we have an incredibly

Speaker: 00:34:21

supportive group of people that.

Speaker: 00:34:23

That we work with and that we've partnered with his customers

Speaker: 00:34:26

and it makes all the difference.

Speaker: 00:34:27

It's really what gets me through every day.

Speaker: 00:34:29

Which brings me to the next question and running a team of people.

Speaker: 00:34:32

Now, you

Speaker: 00:34:32

Yes.

Speaker: 00:34:32

many you got employees?

Speaker: 00:34:33

300.

Speaker: 00:34:34

A hundred.

Speaker: 00:34:35

Oh no, no.

Speaker: 00:34:35

We have 150 team members.

Speaker: 00:34:37

Thank God.

Speaker: 00:34:37

We're at 300.

Speaker: 00:34:38

Yeah.

Speaker: 00:34:38

We'll get to 300.

Speaker: 00:34:39

I had 300 in my answering service, but, and that was just agents, but yeah, here

Speaker: 00:34:43

we have 150 team team members worldwide.

Speaker: 00:34:46

And running that many people.

Speaker: 00:34:48

I mean, there is in, in, in, Would it say a as the company's growing,

Speaker: 00:34:52

there's different milestones at different revenue levels.

Speaker: 00:34:55

Right.

Speaker: 00:34:55

And, and, I've heard this thing where, you know, when you get to like, you

Speaker: 00:34:58

know, 10 million, I'm just pulling some numbers now can't remember exactly.

Speaker: 00:35:01

But when you read a certain set milestone, when he got this much revenue and this

Speaker: 00:35:05

many people to that work for you, it's got its own peculiar challenges, right.

Speaker: 00:35:10

From a leadership leadership and management.

Speaker: 00:35:13

Yes, absolutely.

Speaker: 00:35:15

It's yeah, and, and I would say, I'm not really good at it.

Speaker: 00:35:17

that's not my strength or my skill.

Speaker: 00:35:19

but you know, I've, I've overcome it because I have incredible co-founders.

Speaker: 00:35:22

so my co-founders have strengths that I don't have, and, and, and I will say it's,

Speaker: 00:35:28

you know, it's, it sounds corny, but, and it's weird now because I would say I

Speaker: 00:35:31

didn't, I didn't believe it at the time.

Speaker: 00:35:33

And I think it's only through this journey that I've come to understand this, but

Speaker: 00:35:37

hiring the right people is incredibly critical and, you know, and I can say

Speaker: 00:35:42

that having hired terribly, for, for a long time and also under investing in

Speaker: 00:35:46

people, will come to bite you in the end.

Speaker: 00:35:49

So, you know, as a bootstrapped company,

Speaker: 00:35:51

. You know, we tend to, we tend

Speaker: 00:35:53

You know, we wait until the absolute last possible moment.

Speaker: 00:35:56

and so oftentimes that's a big mistake I would say.

Speaker: 00:36:00

And it puts you in weird situations where, you know, you need something desperately,

Speaker: 00:36:04

but you're so behind the eight ball that you, you know, it turns out when

Speaker: 00:36:07

it's all said and done, you could have been 10 times farther down the road.

Speaker: 00:36:10

Had you just been a little bit smarter hiring ahead and, and,

Speaker: 00:36:14

and again, and when you do have.

Speaker: 00:36:16

Th, you know, higher for the stage you're at, I would say so don't,

Speaker: 00:36:19

don't hire someone, who's run a company 10 times as big as you are.

Speaker: 00:36:23

Cause they're gonna expect things that are, they're not gonna want to dig in.

Speaker: 00:36:25

They're not going to want to get their hands dirty.

Speaker: 00:36:27

They don't expect the team of people.

Speaker: 00:36:29

Right.

Speaker: 00:36:29

But, but don't also hire for where you're at today.

Speaker: 00:36:33

Really, really hire for that next milestone that you're talking about.

Speaker: 00:36:36

Right.

Speaker: 00:36:37

Find a person who has been, who is at today, that next milestone you

Speaker: 00:36:41

want to get to, because what they know is what it takes to get there.

Speaker: 00:36:44

But they also remember still what it's like to be where you are.

Speaker: 00:36:48

So that's what you need to always constantly looking for.

Speaker: 00:36:50

Who's that person who's probably going to cost me a little more than I want to

Speaker: 00:36:53

spend, but fundamentally knows how to get me from where I am today, to where I want.

Speaker: 00:36:56

to go.

Speaker: 00:36:57

Right.

Speaker: 00:36:57

So can they kind of there,with you, in more of a beginning or, or they're

Speaker: 00:37:01

actually really need it, so they actually can appreciate the struggle and, and,

Speaker: 00:37:05

Yeah.

Speaker: 00:37:06

And honestly, they're just smarter than you are about what it is you

Speaker: 00:37:08

need, you know, you don't want people to show up and say, okay,

Speaker: 00:37:12

now what you want someone to say?

Speaker: 00:37:15

Okay, cool.

Speaker: 00:37:15

Let's get to work.

Speaker: 00:37:16

I know how to do this.

Speaker: 00:37:17

I've been here before.

Speaker: 00:37:18

Yeah.

Speaker: 00:37:19

I like to refer a lot to the book, E-Myth by Michael Gerber.

Speaker: 00:37:22

He talks about, you know, treat different types of, of, of people

Speaker: 00:37:24

that you need in any business.

Speaker: 00:37:25

It's you need technicians, need managers, but you also need leader or leaders.

Speaker: 00:37:30

and you can't be all three of them.

Speaker: 00:37:31

Right.

Speaker: 00:37:31

Because we're all sort of inclined towards different different perspectives.

Speaker: 00:37:35

So would you say that you've got that covered?

Speaker: 00:37:38

Oh.

Speaker: 00:37:38

I mean, as, as, as best as, as, as we, as we do, I'm sure.

Speaker: 00:37:42

I'm sure we're in perfect.

Speaker: 00:37:43

That's for sure.

Speaker: 00:37:43

but I certainly, I certainly think it's true that you definitely need different

Speaker: 00:37:47

people with different skill sets.

Speaker: 00:37:49

Yeah, because one of the big misconceptions, is that, some might think

Speaker: 00:37:52

that a leader is also a manager, but that's not really the same, same role.

Speaker: 00:37:57

Right.

Speaker: 00:37:57

Being a

Speaker: 00:37:58

leader is

Speaker: 00:37:58

I mean, I, I would agree.

Speaker: 00:38:00

I mean, I think, again, it evolves as you get bigger, it evolves

Speaker: 00:38:02

as you get to different stages.

Speaker: 00:38:04

Right.

Speaker: 00:38:05

but you also have to know your strengths.

Speaker: 00:38:06

So I could imagine people who are CEOs of companies who are really good

Speaker: 00:38:10

managers, but really terrible leaders.

Speaker: 00:38:12

You, it doesn't mean that the guy at the top or the gal at the

Speaker: 00:38:15

top has to be one or the other.

Speaker: 00:38:16

so I do think that that's important.

Speaker: 00:38:18

You just have to, I think what's really important is, you know,

Speaker: 00:38:21

what you're good at and he doubled down on it and you own it.

Speaker: 00:38:24

But do you really know where that, where the at the end of the line is, and you

Speaker: 00:38:28

find somebody who who's on that other side, who you trust implicitly or,

Speaker: 00:38:32

and, and put them in a position where they can take their strength and put

Speaker: 00:38:36

it to use, and not get in their way.

Speaker: 00:38:39

absolutely.

Speaker: 00:38:40

Shaun, when is the last time that you put yourself outside

Speaker: 00:38:42

the comfort zone on purpose?

Speaker: 00:38:44

Oh, gosh.

Speaker: 00:38:45

you know, we just, we went to traffic and conversion and, I got, I got, I

Speaker: 00:38:49

was lucky I got chosen as a speaker.

Speaker: 00:38:51

we got, we had a booth there.

Speaker: 00:38:53

I'm a terrible public speaker and, and we've never had a booth before.

Speaker: 00:38:56

and it was a tremendously expensive investment for us.

Speaker: 00:38:59

We flew a bunch of team members in, it was really frightening all over the place.

Speaker: 00:39:03

And so it w so I would say that was, and that was Saturday

Speaker: 00:39:06

night, a month or two ago.

Speaker: 00:39:07

And so I would say that's probably the last time I did it.

Speaker: 00:39:09

but it was, it was a phenomenal experience.

Speaker: 00:39:11

It worked out better than I could have imagined.

Speaker: 00:39:13

And there was also a, was it a Snoop Dog in there or somebody?

Speaker: 00:39:16

Well, he was going to be Snoop Dogg and Martha Stewart, but Snoop

Speaker: 00:39:19

backed out at the last minute.

Speaker: 00:39:20

Although, know, that was part of the thing.

Speaker: 00:39:22

I have no clue.

Speaker: 00:39:23

I snipped out, could have shown up and done a whole concert.

Speaker: 00:39:25

I wouldn't have noticed we were so busy.

Speaker: 00:39:27

you know, at the booth, that, you know, that's the other thing, when

Speaker: 00:39:30

you go to the conference, you get to do all that stuff, but when you're

Speaker: 00:39:32

for your work in the conference.

Speaker: 00:39:34

Yeah, no, thanks.

Speaker: 00:39:35

No.

Speaker: 00:39:36

I've been to many conferences and I can, I can always, you know,

Speaker: 00:39:39

remember how, how busy those, those big halls are full of people.

Speaker: 00:39:43

I mean, even, I mean, it's Covid now, so I dunno.

Speaker: 00:39:45

Maybe might be different, but yeah.

Speaker: 00:39:47

Anyway, cool.

Speaker: 00:39:48

And you've done a run really, really cool.

Speaker: 00:39:50

A cool thing while you were there, you actually rewarded, one of your,

Speaker: 00:39:54

one of your

Speaker: 00:39:55

yeah, yeah,

Speaker: 00:39:56

affiliates.

Speaker: 00:39:57

Yeah, we got to get where our first electric car.

Speaker: 00:39:59

It was awesome.

Speaker: 00:40:00

yeah, so, we give it to a guy named Matt Pacino.

Speaker: 00:40:01

He's a super cool to it.

Speaker: 00:40:03

So it was great to be able to do that, but yeah, so it was really neat to,

Speaker: 00:40:06

you know, he came, to us and he worked his tail off to help us generate a lot

Speaker: 00:40:12

of inbound referrals for new agencies.

Speaker: 00:40:14

and, and so we were able to give him that extra bump and give him a model,

Speaker: 00:40:18

the Tesla model X, which was really cool.

Speaker: 00:40:20

and it was neat to see it, it looked really killer, and just

Speaker: 00:40:22

be able to give him the keys and stuff and meet him and all that.

Speaker: 00:40:25

It was just, you know,

Speaker: 00:40:25

was amazing.

Speaker: 00:40:27

So we're going to talk about marketing this business.

Speaker: 00:40:28

That's one thing I've noticed is it's, you're heavily on

Speaker: 00:40:31

word of mouth and affiliate.

Speaker: 00:40:32

Do you do any actual, do you actually invest any money in marketing?

Speaker: 00:40:35

Do you need

Speaker: 00:40:36

I think we technically do run some Facebook ads and some Google

Speaker: 00:40:39

ads, but they're very minimal.

Speaker: 00:40:40

mostly retargeting, I think.

Speaker: 00:40:42

I don't know anything about it really.

Speaker: 00:40:43

I'm not a marketer, but, but, and, and, you know, affiliates is an interesting

Speaker: 00:40:46

one because I would say the biggest thing to know about our affiliates is they are,

Speaker: 00:40:50

are not really traditional affiliates.

Speaker: 00:40:52

None of them are these people who are like professional affiliates or what,

Speaker: 00:40:55

I don't even know how this works, but all of our affiliates, our customers,

Speaker: 00:40:58

all of our, you know, we really are just saying, Hey, listen, if you're a

Speaker: 00:41:01

customer, you love what we're doing.

Speaker: 00:41:03

We want to do more of it.

Speaker: 00:41:04

Right?

Speaker: 00:41:04

So for gosh sakes, please go tell people.

Speaker: 00:41:06

And if you're willing to do that, here's something to incentivize you to do that.

Speaker: 00:41:09

So really it is word of mouth.

Speaker: 00:41:11

It's sort of incentivized.

Speaker: 00:41:12

Word of mouth is how I.

Speaker: 00:41:13

Absolutely.

Speaker: 00:41:14

One of the really amazing things about affiliate marketing is that

Speaker: 00:41:17

you actually don't have to, you know, deliver any service or product

Speaker: 00:41:20

or do just spreading the word about something that you believe in.

Speaker: 00:41:23

And for somebody that might be, for example, listening right now that is

Speaker: 00:41:27

struggling for, for income and is looking at some alternatives, how to maybe free

Speaker: 00:41:31

up their, you know, make their lifestyle a bit more, bit more financially free,

Speaker: 00:41:35

affiliate is a great business model.

Speaker: 00:41:37

Do they do that?

Speaker: 00:41:39

But do they need to be, sign up as a customer with you?

Speaker: 00:41:41

Or can they just become an

Speaker: 00:41:42

no, no, no, no, no.

Speaker: 00:41:43

Yeah.

Speaker: 00:41:43

You just, I think it's like affiliates dot go high-level dot com.

Speaker: 00:41:46

I think it is.

Speaker: 00:41:46

Or affiliate dot Go High Level.

Speaker: 00:41:48

Sorry, it's a, it's a, it's the singular, not the plural.

Speaker: 00:41:50

but no.

Speaker: 00:41:51

Yeah, absolutely.

Speaker: 00:41:51

In fact, I mean, we write some incredibly large checks to people who are, I don't

Speaker: 00:41:55

believe our customers, but are just really, or actually take that back.

Speaker: 00:41:59

I think w what we often find is people don't start as customers,

Speaker: 00:42:03

then they, they bring a bunch of people in and then they realize,

Speaker: 00:42:06

oh, there's so many people coming.

Speaker: 00:42:07

I need a system to manage this end up, signing up just to manage the flow of

Speaker: 00:42:12

affiliate, leads that they have coming in.

Speaker: 00:42:14

But, but ultimately, yeah, I mean, it's a great way to get started.

Speaker: 00:42:16

Like you said, because it's about exploring the products we've got.

Speaker: 00:42:20

Some people will do, like I've even seen people get started with like a free trial

Speaker: 00:42:23

and then they just canceled before the billing hits in 14 days, just so they can,

Speaker: 00:42:26

they can get videos and do all that stuff.

Speaker: 00:42:27

But anyways, it's amazing how easy it is to get started.

Speaker: 00:42:30

And again, because this really works for anybody, I've, I've seen such a

Speaker: 00:42:34

diverse number of people recommend it around to almost any type of business.

Speaker: 00:42:37

Yeah, it is.

Speaker: 00:42:38

And your, your reward structure is actually really generous, as well.

Speaker: 00:42:42

yeah.

Speaker: 00:42:42

The 40%.

Speaker: 00:42:43

Yeah.

Speaker: 00:42:43

It's pretty unheard of.

Speaker: 00:42:45

And you know, 40% of, even our base plan, $97 adds up real quick, but you know,

Speaker: 00:42:50

most people are $297 so yeah, we write some very big checks to some people,

Speaker: 00:42:53

but you know, again, it, it allows us to do what we do well, again, it's about

Speaker: 00:42:57

knowing your strengths and weaknesses.

Speaker: 00:42:58

Our strengths are not marketing and sales.

Speaker: 00:43:00

That's just not what we do.

Speaker: 00:43:01

So we're, we're about creating new features and trying to get the product

Speaker: 00:43:05

out there and make the product better.

Speaker: 00:43:07

So we're able to focus on that,

Speaker: 00:43:09

I must say after, especially after the Uplevel, sorry, the, the

Speaker: 00:43:12

event that you run on Thursday,

Speaker: 00:43:13

update.

Speaker: 00:43:13

Yup.

Speaker: 00:43:14

level update.

Speaker: 00:43:15

Yeah.

Speaker: 00:43:15

I mean, there's so many cool things.

Speaker: 00:43:16

I'm not going to go into it cause we would

Speaker: 00:43:18

be

Speaker: 00:43:18

worry.

Speaker: 00:43:18

a video on the YouTube channel.

Speaker: 00:43:20

So

Speaker: 00:43:20

that's right.

Speaker: 00:43:21

Yeah.

Speaker: 00:43:22

for an hour about features.

Speaker: 00:43:23

You can go there.

Speaker: 00:43:24

Yeah.

Speaker: 00:43:24

And I'll make sure I'll put all the, all the shownotes leads and everything.

Speaker: 00:43:26

but what I wanted to say is, ah, shit just lost my train of thought.

Speaker: 00:43:31

I'll get, I do that all the time.

Speaker: 00:43:33

Trust me, I'm with you.

Speaker: 00:43:35

ah,

Speaker: 00:43:35

well, we launched a lot of good features.

Speaker: 00:43:37

I'll tell you that.

Speaker: 00:43:37

So I'm just excited because we're going to be able to really go into bigger markets.

Speaker: 00:43:41

Like our Shopify integration was awesome or WordPress, was awesome.

Speaker: 00:43:44

So I think there's some really good are invoicing, social media posting.

Speaker: 00:43:47

These are gonna allow us to really expand the products and also get after

Speaker: 00:43:51

a lot more markets that we aren't in.

Speaker: 00:43:52

today.

Speaker: 00:43:53

I know what I was going to say is, you know, I think a competition,

Speaker: 00:43:56

a competition is probably now the burying their, in a sand because

Speaker: 00:44:01

how they can keep out of this.

Speaker: 00:44:02

I mean,

Speaker: 00:44:02

it's.

Speaker: 00:44:03

they haven't already, so I don't suspect that they will in the future.

Speaker: 00:44:06

and you know, again, I, again, what's really key about our business model

Speaker: 00:44:10

though, that I think is really good to point out is we don't sell to everybody.

Speaker: 00:44:13

Right.

Speaker: 00:44:14

We sell to only a specific type of person.

Speaker: 00:44:16

And I think that really is a game changer for us.

Speaker: 00:44:18

And we really want to help people not just buy a product, but create a business.

Speaker: 00:44:22

Right.

Speaker: 00:44:22

And I think there's a difference.

Speaker: 00:44:24

Most, most of our competitors, you show up at their website, they're more

Speaker: 00:44:26

than happy to talk about features.

Speaker: 00:44:28

But if you say, well, yeah, but hold on.

Speaker: 00:44:29

How do I make any money with this deal?

Speaker: 00:44:31

They're like, I don't know.

Speaker: 00:44:32

That's not what we do.

Speaker: 00:44:33

Go find, you know, go figure it out on your own.

Speaker: 00:44:34

And I think for us, it's about like saying, Hey, what is it again?

Speaker: 00:44:37

Well, let us show you how you can use this.

Speaker: 00:44:38

Maybe that's not how you use it.

Speaker: 00:44:39

Maybe you're you already have something that you're doing.

Speaker: 00:44:41

That's awesome.

Speaker: 00:44:42

But if you come here and you don't know, at least we have some

Speaker: 00:44:45

guidance for you on how to do.

Speaker: 00:44:47

get there.

Speaker: 00:44:47

That's right.

Speaker: 00:44:48

And you can either provide some, some guidance yourself, or as lots

Speaker: 00:44:51

of people like, like, like us who can provide services from coaching

Speaker: 00:44:55

the other thing that's great about it, right?

Speaker: 00:44:57

It's it's, it's the fact that there's all these smart people out there, like

Speaker: 00:45:01

you guys who are, who already have this just out of the box, ready to go.

Speaker: 00:45:05

And that way, and I think this is the problem, you know, most of the

Speaker: 00:45:08

time you talk to people, they're like, well, what do you buy?

Speaker: 00:45:10

And like, oh, insert a big product here.

Speaker: 00:45:11

That's expensive.

Speaker: 00:45:12

And you're like, what do you do with it?

Speaker: 00:45:13

And you're like, oh, I just send out email newsletters or something.

Speaker: 00:45:16

Right.

Speaker: 00:45:16

And you're like, what do you mean?

Speaker: 00:45:17

The thing does a thousand other things like, yeah, I know, but I

Speaker: 00:45:20

have no clue how to use it and see.

Speaker: 00:45:21

So that's why having someone to be like you is so important in this journey.

Speaker: 00:45:26

Absolutely.

Speaker: 00:45:27

Absolutely.

Speaker: 00:45:28

And we got a couple more questions for you, and then we'll wrap it up

Speaker: 00:45:30

because I know you're, you're a busy guy

Speaker: 00:45:33

Enjoying it so far?

Speaker: 00:45:34

Yeah.

Speaker: 00:45:34

This is phenomenal.

Speaker: 00:45:36

Awesome.

Speaker: 00:45:36

So Sean, this podcast is about inspiring success.

Speaker: 00:45:40

And the reason that I decided is, like I said, I come from a fitness

Speaker: 00:45:43

background and I've always enjoyed helping people, be fitter healthier.

Speaker: 00:45:48

And I'm also, I'm also a cook by trade.

Speaker: 00:45:50

So I love cooking and

Speaker: 00:45:51

Oh, cool.

Speaker: 00:45:53

And I believe that like an ideal life and ideal lifestyle is where

Speaker: 00:45:57

you're, you're physically active.

Speaker: 00:45:59

You eating well, it keeps you energetic, keeps you happy.

Speaker: 00:46:02

then you also have the business side that keeps you, you know, it keeps

Speaker: 00:46:05

you fulfilled, you make an impact and you makin some great income.

Speaker: 00:46:10

And so I feel like both need to be met in anybody in anybody's

Speaker: 00:46:14

pursuit of true happiness.

Speaker: 00:46:16

So what do you do?

Speaker: 00:46:17

What do you do to keep yourself at your best?

Speaker: 00:46:21

Oh, I'm terrible at it.

Speaker: 00:46:22

I'm horribly unbalanced.

Speaker: 00:46:23

I've I try to like walk every day.

Speaker: 00:46:25

So that's my thing.

Speaker: 00:46:27

Like first thing in the morning, I, I, I, it takes me about an hour to get going.

Speaker: 00:46:30

So I give myself an hour to wait half an hour to wake up, and then

Speaker: 00:46:33

I get myself out the door and I start at least getting a walk-in.

Speaker: 00:46:36

I try to do it a couple of times a day, get some steps in, I find

Speaker: 00:46:39

getting outside, breathing some fresh air, that kind of thing.

Speaker: 00:46:40

That's as far as I've gotten so far, I do want to step up my game there though.

Speaker: 00:46:44

and I w and I think in, in the sh in short order, I'll I will

Speaker: 00:46:47

get there, but I also am lucky.

Speaker: 00:46:48

I mean, Things that dragged me out of the house.

Speaker: 00:46:50

I've got a, an amazing nine-year-old son who loves to play soccer and get outside.

Speaker: 00:46:54

So he he's always dragging me out.

Speaker: 00:46:56

So it's, it's I have some good external motivation there.

Speaker: 00:46:59

but yeah, and then, and I love skiing.

Speaker: 00:47:01

So lucky for me, I live in a relatively, winter replace in,

Speaker: 00:47:05

in, in the December timeframe.

Speaker: 00:47:07

So we got an opportunity to get outside and do that on the weekends.

Speaker: 00:47:10

So that's a lot of fun.

Speaker: 00:47:11

No, that's

Speaker: 00:47:11

excellent.

Speaker: 00:47:11

And look, walking is actually a really good way to start for anybody listening.

Speaker: 00:47:15

If you're stuck and you're looking to do something, you know, there's

Speaker: 00:47:18

nothing worse than an idea of thinking.

Speaker: 00:47:21

I've got to go to a gym.

Speaker: 00:47:23

lift weights because if you don't know how, and if you've never done it and

Speaker: 00:47:26

you're, you're at a level where you are.

Speaker: 00:47:27

Absolutely, absolutely, absolutely.

Speaker: 00:47:29

A couch potato, then that's a lot of effort you've got to think.

Speaker: 00:47:32

Okay, well, I've got to figure it out.

Speaker: 00:47:34

Membership, figuring out the gym or who was like, what,

Speaker: 00:47:37

what are the exercises working?

Speaker: 00:47:40

Just put your shoes on tie shoelaces, put some music on.

Speaker: 00:47:43

And just like the only challenge you got is to put the shoe lessons.

Speaker: 00:47:46

I put,

Speaker: 00:47:47

That's true.

Speaker: 00:47:48

put your shoes

Speaker: 00:47:48

on

Speaker: 00:47:48

even have the shoes on already, you know, you're going to have to do that anyway.

Speaker: 00:47:51

So, and, you know, honestly, I will tell you, I, I find

Speaker: 00:47:54

it really helps quite a bit.

Speaker: 00:47:55

I mean, I think it, it just gets the blood flowing and you get some fresh air.

Speaker: 00:47:58

I mean, I feel way better, you know, give me 10 minutes to walk

Speaker: 00:48:01

around, walk around the block a little bit and I feel, I feel great.

Speaker: 00:48:04

So I think it's super, super useful and super impactful.

Speaker: 00:48:07

And, you know, I actually, to go to the gym, but then COVID happened.

Speaker: 00:48:10

Right.

Speaker: 00:48:10

So I kinda got off that.

Speaker: 00:48:11

but yeah, I'm with you and just anything that you can do I think,

Speaker: 00:48:14

or, and then the other thing I love is, a jump is jump roping.

Speaker: 00:48:18

It's it sounds weird, but it's a really good way to get your

Speaker: 00:48:20

heart rate up very quickly.

Speaker: 00:48:21

And I find that it feels great after you, after you do it and

Speaker: 00:48:24

you can do it almost anywhere.

Speaker: 00:48:26

So it's very simple.

Speaker: 00:48:27

You don't need a lot of complex stuff.

Speaker: 00:48:28

Well, it's interesting to say that both walking and jumping

Speaker: 00:48:31

there's two, two activities.

Speaker: 00:48:32

So walking is actually bilateral stimulation in a way.

Speaker: 00:48:35

So I work with a client and she's a psychologist, and she talks about EMDR

Speaker: 00:48:39

therapy, which is a sort of a bilateral stimulation through any means through

Speaker: 00:48:43

a visual sort of following a light.

Speaker: 00:48:46

And what it does is it stimulates your left and right, portion of the brain.

Speaker: 00:48:49

I'm not going to explain it too much because I probably would stuff it up.

Speaker: 00:48:52

But, but basically the idea is that the bilateral stimulation and helps

Speaker: 00:48:57

it helps you in a way to kind of, work at any, any, any, any issues that

Speaker: 00:49:02

you have and get some sense of it.

Speaker: 00:49:04

And so when you walk, so you actually, because you know, you walk, it's

Speaker: 00:49:08

bilateral stimulation in Y too.

Speaker: 00:49:09

So it's in a way it's a, a great form of meditation and, and you, and, you

Speaker: 00:49:13

know, we live so basically like you might be looking at the screen all

Speaker: 00:49:16

day, having all these meetings and

Speaker: 00:49:18

Yeah, right?

Speaker: 00:49:19

stresses.

Speaker: 00:49:19

So you just walk out, you've got this bilateral stimulation, you just.

Speaker: 00:49:24

Yeah.

Speaker: 00:49:24

It's great.

Speaker: 00:49:24

I really like it.

Speaker: 00:49:26

like, it's like the old where you had to defragment the desk

Speaker: 00:49:29

That's right.

Speaker: 00:49:29

That's right.

Speaker: 00:49:30

That's right.

Speaker: 00:49:31

I used to do that all the time.

Speaker: 00:49:32

That's awesome.

Speaker: 00:49:33

That's what it is.

Speaker: 00:49:34

Yeah.

Speaker: 00:49:34

De fragment the

Speaker: 00:49:35

desk.

Speaker: 00:49:35

hard drive.

Speaker: 00:49:36

That's it.

Speaker: 00:49:36

And then your bag, you got clarity again

Speaker: 00:49:39

Totally.

Speaker: 00:49:40

I've worked

Speaker: 00:49:40

there

Speaker: 00:49:41

jumping, look, there is some studies on that suggest that jumping actually,

Speaker: 00:49:45

the act of jumping has some stimulus for happiness and also, well it's

Speaker: 00:49:49

purely our system, lymphatic system.

Speaker: 00:49:52

Did you know that lymphatic system actually, you know, I mean, we've

Speaker: 00:49:56

got a muscular system, we've got, a voluntary contraction.

Speaker: 00:49:58

You can contract the muscles, right.

Speaker: 00:50:00

That help you kind of have circulation everything.

Speaker: 00:50:02

Now, lymphatic system relies on muscles because muscles, when they

Speaker: 00:50:06

contract, they actually stimulate the nodes of your lymph, your lymph nodes.

Speaker: 00:50:09

Oh,

Speaker: 00:50:10

I didn't know that.

Speaker: 00:50:10

See.

Speaker: 00:50:11

So it's, so it helps circulation of the lymphatic system,

Speaker: 00:50:14

which is really important.

Speaker: 00:50:15

So when you jump or, I

Speaker: 00:50:16

mean,

Speaker: 00:50:17

Yeah.

Speaker: 00:50:17

That makes sense.

Speaker: 00:50:18

That's really cool.

Speaker: 00:50:19

Yeah.

Speaker: 00:50:19

See, I mean, I've never met anybody.

Speaker: 00:50:21

Who's, you know, I never found, you know, people should exercise more.

Speaker: 00:50:24

I've never found anyone who exercises, who, you know, has a bad outcome.

Speaker: 00:50:27

Right.

Speaker: 00:50:27

I mean, so, but at the same time, people oftentimes I think love these

Speaker: 00:50:31

crazy complex nonsensical sort of too hard to, to achieve kind of outcomes.

Speaker: 00:50:37

But so I figure, you know, and the other thing is that when

Speaker: 00:50:39

you're 80, you can still walk.

Speaker: 00:50:40

So I figure if I do that now I can still keep doing that forever.

Speaker: 00:50:43

So I'm happy to start that way.

Speaker: 00:50:46

On the present look, one of the biggest challenges people say,

Speaker: 00:50:48

they'll tell me, you know, as like, oh, you know, I'm, I'm not motivated.

Speaker: 00:50:51

I'm, I'm waiting for the motivation.

Speaker: 00:50:53

I'm struggling to get motivated.

Speaker: 00:50:55

And the motivation seems to be the big problem and they're

Speaker: 00:50:58

waiting for it to come.

Speaker: 00:50:59

And then they think when it comes, when it, when it comes,

Speaker: 00:51:02

then, then they'll have it.

Speaker: 00:51:02

And there'll be like all bouncy and happy.

Speaker: 00:51:04

Well,

Speaker: 00:51:05

think that ever happens.

Speaker: 00:51:06

it never happens.

Speaker: 00:51:07

Well, it, it, it, it's the problem of motivation is temporary and it's very

Speaker: 00:51:11

much based on your, your emotional state.

Speaker: 00:51:14

That's true.

Speaker: 00:51:15

Yeah,

Speaker: 00:51:16

if you're trying to start an exercise journey or an exercise routine,

Speaker: 00:51:19

you can't wait for that emotional state because it's unreliable.

Speaker: 00:51:22

You can't rely on it.

Speaker: 00:51:23

Like

Speaker: 00:51:23

you got

Speaker: 00:51:24

true.

Speaker: 00:51:24

Yeah, you gotta, you gotta make it artificial.

Speaker: 00:51:26

Just, you know, you built, I have to build into my routine.

Speaker: 00:51:29

That's the only way I can do it.

Speaker: 00:51:30

that's the why?

Speaker: 00:51:31

So that's what I always say is don't worry about the motivation focus on a habit

Speaker: 00:51:35

and pick one that's what's the, what's the least, least path of resistance.

Speaker: 00:51:39

What's the easiest thing you can do, like brushing your teeth.

Speaker: 00:51:42

You know, what's the easiest thing.

Speaker: 00:51:43

Walking start walking because it's really least path of resistance

Speaker: 00:51:47

and just make it a habit that you do it every day for 30 minutes.

Speaker: 00:51:51

And if you can do it for a period of time, there's actually studied

Speaker: 00:51:55

as know science behind it.

Speaker: 00:51:56

Because when you actually say do something and then you accomplish it, it gives you

Speaker: 00:51:59

a sense of confidence and accomplishment, which then can propel you forward

Speaker: 00:52:03

to take

Speaker: 00:52:03

agree.

Speaker: 00:52:04

Yeah.

Speaker: 00:52:05

yeah.

Speaker: 00:52:06

simple things.

Speaker: 00:52:07

Yeah.

Speaker: 00:52:07

That's very cool.

Speaker: 00:52:09

Now, Shaun, what do you wish you had known when you started, when you

Speaker: 00:52:12

start it with like Go High Level?

Speaker: 00:52:15

Gosh, I don't know.

Speaker: 00:52:16

That's I mean, I mean, on one hand you could say, well, I, you know,

Speaker: 00:52:18

I wish I wish I had known how successful we were going to be and

Speaker: 00:52:21

how great things were going to go and you know, that kind of thing.

Speaker: 00:52:23

But I mean, a lot of life is the journey, not the destination.

Speaker: 00:52:26

Right.

Speaker: 00:52:26

And so, you know, I, you know, I don't know.

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I mean, I, I I'm happy.

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I'm happy, happy it is the way it was.

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And I don't know how can you be who you are without the way without the journey.

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So, I mean, I I'm, I'm happy.

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I'm happy.

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I didn't, I don't need to know anything.

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I didn't already know.

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and if you knew how successful you be, who knows\ if you wouldn't

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become a, you know, a complacent.

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I would agree with that.

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I mean, that's the whole idea.

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I mean, isn't it like if you knew, you know, if, you know, if you knew, if you

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knew the future, right, you would just assume it was going to happen, but you

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know, you got to realize that the way you get there is through a lot of effort,

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not just by standing around right.

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Yeah, absolutely.

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I look I'm aware of all humans.

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No one is perfect.

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Where are you?

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What are you not very good at Sean?

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most things.

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Yeah.

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I pride my in fact I pride myself on not being very good at most things.

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I mean, I I'm, I'm a big fan of, again, I, I know what I'm good at, you know, I know

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what I I'm passionate about and I know the things I really don't like at all.

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And I have very little qualms in my life about saying, yeah,

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sorry, not my deal or not for me.

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And I'm okay with that.

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I don't need to be well-rounded.

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I don't, you know, I don't need to be, you know, again, middle of the road, I'm happy

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to be really good at one thing or two things and terrible at everything else.

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And I have very little, I have no apologies for that.

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Well, it's important to have clarity and you certainly do have that.

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So that's great.

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You know, I mean, because like you say, you

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I just learned I can't help it.

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That's the other thing for me, it's just, I've tried it, it doesn't work out.

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I give up, you win.

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but you know, lucky for me, I've found a couple of things I'm halfway good at.

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And so I'll stick to those and, you know, lucky for me, those are things that I

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enjoy and things that, produce, you know, reasonably good things in the world.

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And so you put that together and it's not a half bad thing.

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It's just don't remember me.

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You know, don't, don't ask me to remember anything and do anything

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detailed or fill out a lot of forms or, you know, remember a lot of details.

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It's just not my deal.

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Would you say you're more left brain or right brain,

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Oh, I can't remember the difference.

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like, are you more, are you more like a technical type of introverted

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personality or more extroverted?

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Definitely more introverted, I would say believe it or not.

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you know, I've always been into computers, I have ADHD.

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So, it's a big part of who I am.

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And so it just means I live there you go.

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See, I live in the moment.

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I'm really, I'm really good at that.

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And, computers have always been great cause you can kind of, you can hyper

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hyper, hyper through them and if they break it's okay, you can just set up

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like fix the code and run it again.

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But you know, I can't, I can't deal with anything that takes really

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long, drawn out sort of sequences and remembering all that stuff.

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Just not, not my deal.

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Yeah, I've got a really tricky question.

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You ready?

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Yeah.

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Okay.

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Tell me some, tell me something that's true.

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That almost nobody agrees with you own.

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gosh.

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I don't know.

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I mean, don't know.

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I I've been, I don't know if they don't agree with me.

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I can't remember, but, you know, I mean, I don't know.

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I'm trying to think of things that.

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That I think, think that there's lots of things where people, are common things in

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life where people just don't do the math.

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So like, people will say things like, oh, I really want to buy this

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thing or go on this vacation or spend this money or take this risk.

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And I think if they sat down and just put out a spreadsheet and put down

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the likelihood that they were going to, like that thing, 10 minutes later,

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an hour later, a year later, I think the likelihood is close to zero.

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And so I will say in those moments, I've been the one to sometimes say, Hey, I

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don't, I'm not sure that's very smart.

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I don't think you're going to really love that car as much as you think.

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And I don't think going to debt over that is a wise idea.

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And so I would say th th those are the classic places where I

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see people just miscalculate.

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and I would say that, that in the heat of the moment, most people

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don't agree with me at all,

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things,

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but, you know, I try, but a year later, I think most people

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are right back where they are.

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Because again, I think most people are seeking happiness in, in, in

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false, false idols as it were.

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And, but I think that we're all human.

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I I'm sure I do it too.

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I can't wait for my new Mac, but I'm pretty sure five

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minutes after I've got it.

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I won't love it as much as I did the second I opened the box.

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I love it.

Speaker: 00:56:19

I love it.

Speaker: 00:56:19

And obviously they disagree because you're challenging their beliefs, right.

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They're emotionally, emotionally excited about something.

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And now you're challenging it with rationalizing.

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Why it's probably not a good idea.

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So it's,

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Well, yeah, absolutely.

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And that's, and I think that's probably a very common, a common

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situation and, you know, it's also about domain of expertise, right?

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I mean, you know, I, I challenged a lot of my product managers, a lot

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of the assignment I say, Hey, no, I don't think we need to make it that

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complicated or that good out of the gate.

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I think it can be a lot, a lot skinnier and a lot less, less features.

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And I think it's way important to do that because I want them to get it

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out yesterday, not, not next year.

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And you know, I get a lot of fun for that.

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but you know, I, you know, here we are,

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that's always a challenge perfection kills progress, you can always tweak it later,

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but try not to be perfect from the get go.

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That's the number one thing I've learned many times over and I

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still bought a little bit because I mean, I'm perfectionist by

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nature, but I catch myself on

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it as well, so,

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problem.

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So I'm

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good.

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oh, well I wish I was.

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I wish I was like that.

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Yeah.

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Well, again, I've tried it just so you know, you just got to go with.

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who you are.

Speaker: 00:57:25

Sean, what would what would your advice be for, somebody

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looking to start a business?

Speaker: 00:57:30

The best way to start is to begin.

Speaker: 00:57:31

you know, I mean, just recognize that the world is an imperfect place Oh.

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And the other thing is also recognized as a great deal of

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luck and things, by the way.

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So if anybody says that they got there out of great skill and that they're

Speaker: 00:57:41

so smart and myself included, they're just lying to a lot of times, things

Speaker: 00:57:45

fall into people's laps in ways that they just they themselves wouldn't be

Speaker: 00:57:49

readily admit to, or they themselves don't even quite understand or know.

Speaker: 00:57:52

but, but if anything just begin, right?

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Like just, just, just iterate and the more you iterate, the more, the faster

Speaker: 00:57:58

you'll get to where you're going to go.

Speaker: 00:57:59

and sure.

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It looked like, be smart about it and read books and listen to smart people

Speaker: 00:58:03

and yada, yada, yada, but honestly just be consistent and, you know,

Speaker: 00:58:07

kinda like the walk get out there.

Speaker: 00:58:09

you know, a long time ago.

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I, I, there's I had a, I had a friend of mine.

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He was trying to help me learn how to like lift weights and be in the gym.

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I was really into it for awhile.

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And, I remember going in and on Sundays I could be like,

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wow, that was a great workout.

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And then some times I'd be like, oh, I feel terrible.

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And he said, you know, Hey, listen, don't, don't worry about it.

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He's like, they're going to be crappy days in the gym where, you know, just

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showing up and doing the reps, even if you can lift half the way you could the last

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time, and you're wondering what's wrong.

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It doesn't matter.

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Just do your best.

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And the fact that you're, you're showing up to do it, you are making progress.

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It's just, sometimes you're gonna make more progress than not, right.

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And sometimes you're actually gonna get set back.

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But the fact that you show up is really what determines at the end of the day,

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whether you're going to win in the end.

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And I always remember that advice in life, because a lot of times

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that's exactly what happens.

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You show up and things do not go the way that you want, but the

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fact that you're there right.

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Is progress.

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And the fact that you come back is progress.

Speaker: 00:59:01

And that is what will determine the winners and losers.

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I think in the aggregate.

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term.

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And if he can continue and pursue until in finite, then you just

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keep on strengthening your, strengthening your, ah, shit.

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I just forgot the word.

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Well, persistence.

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Yeah.

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I mean, I think that if you look at, if you look at persistence

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as a concept, I think that that is where success really lies.

Speaker: 00:59:21

I think people think that there's like this really like straight line

Speaker: 00:59:24

and there's like these perfect spin steps and all this other stuff.

Speaker: 00:59:27

That's total absolute nonsense.

Speaker: 00:59:29

I think persistence and doggedness is the definition of

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what creates successful people.

Speaker: 00:59:33

Not knowledge, not pedigree, not background, not, not perfect answers.

Speaker: 00:59:38

you know, even oftentimes not experienced, I think ultimately it's,

Speaker: 00:59:42

can you go out there realizing you're going to fail in many scenarios and

Speaker: 00:59:46

take the hits and keep coming back?

Speaker: 00:59:48

Because if you do eventually, there's, you know, you're going to be there when

Speaker: 00:59:52

other people are not, and that's, what's going to create space for yourself.

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I love it.

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I love it.

Speaker: 00:59:56

Shawn, what would be top three things for the listener of this podcast you'd like

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to walk away with after listening today.

Speaker: 01:00:03

you know, if you haven't started start today, you know, realize

Speaker: 01:00:07

the journey is brutal and hard.

Speaker: 01:00:09

And even those of us who are quote unquote successful, get

Speaker: 01:00:13

our butts kicked single day.

Speaker: 01:00:15

no matter what they say or what they want to admit.

Speaker: 01:00:18

don't about trying to idolize anybody.

Speaker: 01:00:21

In fact, I'd recommend that you don't.

Speaker: 01:00:23

and if you haven't seen Go High Level, go check it out.

Speaker: 01:00:26

Sean.

Speaker: 01:00:26

It was really awesome to have you on the show today.

Speaker: 01:00:29

do you have anything you'd like to offer?

Speaker: 01:00:31

you'd like to offer our listeners to.

Speaker: 01:00:33

yeah, absolutely.

Speaker: 01:00:34

So definitely check out the link in the show notes below.

Speaker: 01:00:37

You're going to love it.

Speaker: 01:00:38

It's it's great.

Speaker: 01:00:38

So definitely click that and you're definitely get a really cool, or you

Speaker: 01:00:42

come to see sites and everything that we're all about and check us out.

Speaker: 01:00:46

Thank you so much, Sean.

Speaker: 01:00:47

I appreciate you.

Speaker: 01:00:48

Thank you.

Speaker: 01:00:49

Thank you for coming along today.

Speaker: 01:00:50

I know you're a busy guy, so a much appreciated and sharing a journey with

Speaker: 01:00:54

everybody on this podcast is, is what's gonna inspire others, in one way,

Speaker: 01:00:59

shape or form, whether it's to take up some walking or, or think about,

Speaker: 01:01:02

you know, sign up for your software.

Speaker: 01:01:03

so I really appreciate you and guys, thank you for listening to today's

Speaker: 01:01:06

episode on the success in podcast as well.

Speaker: 01:01:09

Look, if you've enjoyed this interview, then please share it

Speaker: 01:01:11

with your mates that you think would also benefit from listening for

Speaker: 01:01:14

show notes, links, and extra tips.

Speaker: 01:01:16

To help you accomplish more in life and realize your potential.

Speaker: 01:01:19

Please go to successinspiredpodcast.com.

Speaker: 01:01:22

That's successinspiredpodcast.com.

Speaker: 01:01:25

Thank you and have a great rest of your day, everybody.