Go High Level with Shaun Clark - Success Inspired

Episode 66

Go High Level with Shaun Clark

My guest is somebody that has developed this amazing platform called GoHighLevel, that I've been using for the last couple of months and I've been following the journey and what everything they do. And I was just super amazed and I just could not be more excited. So I had to invite him on the podcast to share their journey on how they started with this whole thing and what inspired him to get it all off the ground.

The HighLevel Platform is everything that agencies need to manage their client's leads, websites, funnels, calendars and many other services that are needed to maintain a customer.

It's a Full Suite Platform for Agencies. Automatically book leads and prospects to your calendar without lifting a finger. Create a thriving community for your agency or for your clients by using our Membership Platform. Get all the training and resources you need to start or grow your digital agency.

Check Out Go High Level:

Get FREE 14 Day Trial Here

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Highlights:

  • [00:01:19] Who is Shaun Clark
  • [00:02:27] What inspired Shaun to develop GHL?
  • [00:06:01] What is Go High Level
  • [00:17:31] Amazing Value Proposition
  • [00:19:17] Shaun talks about SaaS
  • [00:24:15] Entrepreneurship & taking risks
  • [00:26:42] Quick fire, personal questions for Shaun Clark\
  • [00:31:35] Toughest challenges for Shaun in launching GHL
  • [00:34:29] Business growth questions, challenges with scaling and more
  • [00:37:49] Leaders and Managers are not the same.
  • [00:38:40] Last time Shaun has put himself outside a comfort zone on purpose
  • [00:40:27] Affiliate Marketing & work of mouth
  • [00:45:36] What does Shaun do to keep himself at his best
  • [00:47:12] Best way to start being more physically active
  • [00:50:47] The problem with motivation
  • [00:53:01] What is Shaun not very good at?
  • [00:57:25] Wanna start a business? Listen to this bit
  • [00:59:56] Top 3 Take Away Points

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Transcript
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Welcome to the Success Inspired Podcast, business and personal development

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podcast to help you accomplish more in life and realize your true potential.

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And now here is your host Vit Muller

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Hello everybody, welcome to another episode on a Success Inspired Podcast.

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My name is Vit and today's guest is somebody that has developed this

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amazing platform called GoHighLevel,

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that I've been using for the last couple of months and I've been following the

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journey and what everything they do.

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And I was just super amazed and I just could not be more excited.

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So I had to invite him on the podcast to share their journey on how they,

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you know, how he started with this whole thing and, and what inspired him

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to do to get it all off the ground.

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And, and, you know, until you guys all about the amazing stuff that

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they do at High Level and the impact it makes and how it helps everybody

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be more successful in the business, because this is what the podcast is

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all about to help you inspire success.

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So please welcome Shaun Clark from Go High Level.

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Sean, great to have you on the show, right.

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Hey, thanks for having me.

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It's great to be here.

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So, really great to have you, would you mind just to show us a bit of a

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backstory about yourself, sort of, I guess, you know, just to introduce.

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a little bit.

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Sure, well, let's see.

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I don't, I'm trying to think how far back to go.

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So, you know, always been an entrepreneur.

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Kind of started my first, my first real business was probably really big answering

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service, which for some people who don't know what that is, that's just, answering

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a lot of phone calls for small businesses.

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So grew that to about, 400 employees and, exited that

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business about 10 years ago, maybe.

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And then after that started my first true SaaS business, it was a, in the accounting

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software space and, actually sold out after about, I dunno, three or four years,

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and then started High Level after that.

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So my, my career has been pretty shallow, but it's cause I've done a couple of

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things for a very long time, so yeah.

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So I've been doing High Level for about the last three and a half years now.

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Well, you know what I say?

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No, if you want to do something well, you have to focus on it

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It's true.

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So you've done well.

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I mean, I check your LinkedIn and I see actually you've done a couple

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of things in the tech world, a couple of different, programs and

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softwares from even the invoicing bit.

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so well done,

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Thanks.

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But let's talk about High Level because that, that's your latest baby.

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You've been running it for since, since when,

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Oh, I think we're probably getting on for years now.

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Also four years.

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So, I mean, in, in the years off for software, what is that?

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Is that,

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Yeah.

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It was like an ice age, I think.

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Also, so look, what inspired you to start Go High Level?

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What was

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Yeah.

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So yeah, my last software company, I worked with lots of small businesses

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directly about a thousand of them.

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And, you know, after I did what we did in the invoicing side, I

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said, I always wanted to do more.

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And so I would ask, you know, I've always talked to my customers,

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like I do now and say, Hey, you know, what, what else can we do?

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How else can I help you?

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What would you love to, you know, what do you need more in your life?

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And then sort of also the same thing he said, oh, well we need more customers.

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And so, you know, I'm a software engineer.

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And so I thought, well, what if I could write some software for that?

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Right.

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And so I got together with my co-founder and we started in kind of version

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one of High Level, and we started selling it to the existing businesses.

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And I knew, you know, honestly at first it was a really big

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success and we're excited.

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but then very shortly people started canceling the software and, you know,

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I would call them up and I would say, I don't know, I don't get it.

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I showed you a demo two weeks ago.

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You love.

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Like what's going on.

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Right.

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And their commentary was, you know, we love the software.

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It's amazing, but we don't have time to figure out how to use it, how to you

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know, make it operational, all that stuff.

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And so, you know, it was really kind of a crossroads moment and, you know,

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we could have gone either way, but I think what was really amazing about

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moment is we got a phone call from a, a agency and not a marketing agency,

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had a co customer of ours in common.

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And we, and he said, Hey, could you get on the phone and show us we're doing?

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You're doing for my customer.

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And remember at the time.

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Thinking, gosh, why am I even talking to this guy?

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You know, he's not my customer, why would I bother to take time out?

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But it was, I, luckily I, you know, sometimes I do things even

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if I think they're not worth doing, just to see what happens.

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And in this case, it was an amazing moment because I got on the phone with

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this guy and I found out, you know, not only is he serving my customer, he's

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also serving like 80 other businesses.

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He sees the platform, he loves it.

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He understands the value proposition.

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And most importantly, he has the time and expertise to implement it.

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And so he literally goes off and implements it, sell it.

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We sell it to him that day for his 80 customers, he really goes off and

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shows us a bunch of other agencies.

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And it really changes the way we do the business.

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All of a sudden it just clicks.

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And it's like, wait a second.

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This is what we've been missing.

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Right?

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The, the we're the software guys.

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We know how to write software.

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We love to create features, but if you really want to help the small business

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owner, we've got to help the agency because that's the missing link here.

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Those are the people behind the scenes that we didn't even know existed,

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really driving a lot of that success.

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So that's really what kind of spurt us towards the direction we are.

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That's really interesting.

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Cause I thought, you know, like, typically, you know, when you start a

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business, you kind of have a plan and you already have a, you know, your target,

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your, your, your target audience, who you want to serve kind of defined, and

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then you kind of design everything around it, but you kind of went the other way.

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You kind of just,

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Well, I mean, actually, to be honest, that's exactly what happened.

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We did have a plan.

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It's just our plan.

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Wasn't going to work out like, you know, I mean, well, you know, who

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knows now, but you know, at the, at the time it was pretty scary because

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it was like, oh, wait a second.

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You know, we're really good at software.

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We really feel strongly about that.

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But like, if people don't get how to use it, and at the

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time it was super simple too.

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It was just like two-way text messaging and reputation management

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and we're like, I don't get it.

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How much easier can this.

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You know, and it's sort of one of those things where it's like, how

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are we going to solve this problem?

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But we had this plan.

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It was, it was like, we're going to sell to small businesses.

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We're going to sell this.

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We're going to do it that way.

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We even looked out in the world and we're like, Hey, there's a bunch of

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other people doing something similar.

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Like how can we lose?

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Right.

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And so it's where that whole plan, that sounds great on paper meets with reality

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and just blows up before your eyes.

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And you've got to decide like, okay, what am I going to do here?

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Am I going to pivot?

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I'm going to give up, like, how are we gonna get ourselves out of this situation?

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So I think that was what was really amazing about that moment.

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Absolutely.

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Well, you certainly pivoted well, and

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Yeah.

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amazing platform.

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Incredible.

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so for, for, for those that are listening and may not know too much about High

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Level, would you mind just sharing a little bit about a bit of a spiel, a

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Yeah, absolutely.

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It's it's, you know, it's kind of like an all-in-one marketing

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platform and sales platform.

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It's got everything from CRM systems, so funnel building, website building,

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but at its core, it's really focused on really converting leads to customers.

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That's kind of what we specialize in because every business is

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automated as a way as possible.

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Because what we've noticed is that most businesses can find a way to

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bring some leads in somehow, but it's the, it's the lead to customer process

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where they always kind of fall apart.

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And a lot of times it's not because they can't do it.

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It's because they lack for time.

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So we bring automation into, into that, into that gap and help automatically move

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that lead into that stage where that small business owner can turn into a customer.

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Most of the time that's a booked appointment..

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I was going to say, yeah.

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So like, would it be any other, like a really good use case?

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Examples, practical examples.

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Well, you know, driving people into a physical location, for sure.

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So retail scenarios work great, driving people onto an,

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into an e-commerce situation.

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So an online purchase is also very good.

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but you know, oftentimes if you think about, outside of a physical purchase

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environment or a virtual person's environment, it's almost always, either

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an introductory kind of funnel offer, which is why we have the funnel builder,

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I would say for most professional services, it's an appointment, right?

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So if you're gonna, you know, gonna go get an attorney or you're gonna

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get an accountant, or you're gonna get a plumber one way or another is

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an appointment, they're either you're coming to me, I'm coming to you

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or we're gonna meet in the middle.

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And so for us, it's really a focal around the idea of if there's not

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a purchase involved it's how do I get you booked on a calendar?

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And we have all the calendar again, scheduling the system for that reason.

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And that's really where a lot of the automation.

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That's amazing.

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And are you totally right?

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Because when it comes to sales, there's, there's nothing better than get in

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front of, you know, face to face.

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So, so booking an appointment over zoom or in person that's great.

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You could even like have an example for a dentist, right?

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If they've got a white teeth and the teeth, white,

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Whitening.

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Yeah.

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There you go.

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Yeah.

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Trust me.

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I know, I know that one too.

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I love the dentist example.

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Yeah, that's exactly right.

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So, you know, a lot of times people were running out, Hey, free teeth

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whitening or discount or whatever it is.

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Right.

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And then they think, oh, well, that's it.

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Right.

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I'm just going to capture the person.

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And then they're gonna magically show up the dentist office.

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But the reality, that's not how it works.

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So, you know, once the lead comes in, you need to get to them

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within the first five minutes.

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You need to try to get them to book.

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If they don't book what's the off the dome, because people are busy, they're

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running around, they're doing their thing.

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You don't follow up and follow up and follow up and

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follow up until they convert.

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No one wants to hear that, but it is the reality and the, but if you automate

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that process, you truly can sort of magically take people from call it the

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internet random ads, all the way into, somebody walking into the physical door

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of that dentist's office, all without having a human being touched them.

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But with them feeling really great about the process, because they feel like,

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okay, said, I did fill out your out.

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I don't know who you are.

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I am kind of interested in this idea and you're bringing them along, them

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and getting them to actually book and then reminding them that they

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did and then getting them to show up.

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That's just killer.

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And what I like about it is, I mean, I've done a lot of sales.

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I come from a fitness background.

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So from the fitness

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Oh, okay.

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Yeah.

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so I managed bunch of gyms did lots of stuff in the fitness industry.

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And, you know, some of those tasks obviously involves, you know, getting

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on the phone and, and, and selling to people and trying to get them convinced.

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Sales is big.

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Yeah.

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Sales is big, So you might, you might paid ad drive them in, but

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then you still have to convert and do all the phone calls.

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And we would do a lots of phone calls, of SMS.

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And obviously that comes down to a skillset.

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That's, that's a really hard to teach.

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Right.

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Oh, yeah.

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Very, very much so.

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takes your tonality, like all the different things that you say.

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but at the end of the day, you're still kind of being the one that kind of has

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to reach out to them, like continue.

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Like, because people, sometimes it takes, it takes time for

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them to, to make a decision, to actually do something to exercise.

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Right.

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Nobody's super motivated about going out and exercising.

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Right.

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So, so it was a hard, it's a hard one.

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Right?

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So what I like about this approach is you actually spin it the other

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way around instead of trying to call everybody all the time.

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You do these automation sort of a responders where you just keep on giving

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them value and slowly nudge them, nudge them, nudge them into booking a call.

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And because that happens, then you know that they are actually ready.

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So there's

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Yep.

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That's right.

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So for business owners, that's amazing

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Yeah, absolutely.

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There's not a single business out there.

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I would say that we can't actually put more sales in the door,

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even with our existing leads.

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So forget, you know, you know, oh, buy more, buying more

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leads or buying ads at all.

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We can absolutely help anybody because what we find 99.9% of the

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time is like, even in your fitness situation, like even in organizations,

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this is what I think is amazing.

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Even . In organizations with.

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Really crack sales teams that are dedicated to the process and have nothing

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to do, nothing else, fundamentally computers will beat salespeople because

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if I'm a great salesperson, I'm probably already on the phone, I'm probably

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already talking to an appointment.

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I'm probably already doing something, but guess what new leads are coming in.

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And so how do you, you know, if you're the owner of that business,

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what are you going to say?

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Are you going to say, oh, get off the phone with that hot

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prospect to get on that new lead that doesn't even know we exist?

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No, one's going to say.

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But if you don't get to that lead, that lead just immediately starts to die.

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And so if you use the automation, even with a sales team, which by the way,

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almost no organization has, you're still freeing up the resource That's

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critical to the close, which is that person who has the tonality, the

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expertise knows the pitch, all of that.

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And you're waiting to bring them in until that person has.

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ready.

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That's phenomenal.

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Right?

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You save a ton and then wind back the rest of the 90% of the 98%

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of people who have no sales team.

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And you're just talking about literally putting something in

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place they don't have today.

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It's pretty amazing.

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The results are just through the roof.

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Yeah.

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I mean, one of the features that, I've never seen enough, tried everything under

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the sun, you know, I've built my own business and you always, you know, like

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you just keep changing the hats right?

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Marketing the delivery, the service, everything, right.

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You just like you solopreneur or you're there on your own.

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And, and,

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Totally.

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and you try and be as efficient as you can because you've got limited amount of time.

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So you end up trying to figure out all these different systems.

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And, you know, I started 2010 when I started my fitness business and, and I had

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to learn the websites and the marketing and emails, and like to patch things up,

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you know, mail chamber, then Wordpress.

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And like, you just ended up with all these different bazillion of

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It's like a spaghetti mess.

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It's a spaghetti mess.

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And then you've got either, you know, like if you're good enough,

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you might figure out how to sort of zap it all together, but then things

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break and it's just pain in the ass.

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So this is like, this is incredible.

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What w what are you guys done?

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It's absolutely amazing.

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I mean,

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Well, we got it from people like you though, right?

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So this is how we got into the business.

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Like we started with the lead response and helping to convert more leads.

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And then as we worked with people like you, we saw this whole spaghetti mess

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and we're like, well, what if we do this?

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And then what if we did this?

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And what if, and then the cool thing is not only are we able to pull all those

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things together, but also when you do pull them together and they all share

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the same data and they know where each other has been, you can just do incredible

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things you otherwise couldn't Right?

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So you can, you can send out of booking, like, and you

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know, that they haven't booked.

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So they haven't booked, then you can say, Hey, I noticed you haven't been booked.

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Do you have any questions I can answer?

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So you can create really authentic.

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Sequences that really respond to user behavior and that you get

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just, what it means is you just get tremendously better results.

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Right?

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So instead of spitting out the same message all the time, you can

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actually really sculpt that out.

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And so people are really always amazed and a lot of it's text message driven.

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It feels very personal.

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People love it.

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It gets great response.

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Really good conversion rates.

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Well from a scalability, one of the features that I haven't seen before,

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and I'm super, super excited to, to use more and more is the phone system.

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You actually have a fully direct, like directly connected phone system.

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So guys w what it means is this software, like, you're actually, you, you, you,

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you fire it up on your browser and you press a button and you ring up people

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through phone and it's associated with your software and you can do

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it from anywhere around the world.

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So what that means is it's fully scalable.

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So if you've got people in Philippines, they can log in when

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you're sleeping, they use that same phone number to ring up people.

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But not only that, what I've really liked, I mean, I sound like I'm pitching

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this thing, like a bit of a sales pro, but I mean, I'm just super excited

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about it's bloody awesome because you know, what it does is let's say you got

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a paid ad on, on Facebook and you've got your headset on and your funnel

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ads, as soon as the lead comes in, you want to call them straight away.

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Well, this software.

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You can actually program it's as soon as the lead comes in.

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You don't have to touch a thing.

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You just got a headset on, you might even have one of those ha ha you know,

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those hands free ones, the software will actually dial those new elites.

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As soon as they come in, it'll dial, dial their number.

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And so you get connected like that.

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You talk to them, you finished a phone call, boom.

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Next one comes in, comes in, dialing again for you.

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And it's a log.

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it looks the actual, you know, the history of the conversation, not the conversation.

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I mean you can actually, you can, too, if you do the recording

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right there, isn't the ability to

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That's right.

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Yep.

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so it's just absolutely amazing.

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Yeah.

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That's, that's the idea.

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It's just, you know, we know that if you're, if you could just keep

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people moving, if you can keep the process going, that's how

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you win in almost every scenario.

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Right?

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Because you, you know, think about it somehow, some way out in the world,

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someone's learning about you and, and they're just sort of showing interest.

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And I think almost any business can get some amount of interest, right?

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I mean, everybody's going to be a little different, but it's almost impossible

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not to get some amount of interest.

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It's, it's what you do from that moment that matters.

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And if you look at the behavior of the average person, they'll just

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get, they sort of think of like, oh, you know, when you thinking about

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setting it up, you're like, oh, I'll get back to them immediately.

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What you never do, you're just sort of lying to yourself.

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And then even if, if you're trying, like sometimes you're going to be asleep or

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sometimes you're gonna be out doing this, or are you going to be out doing that?

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Who knows?

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Right.

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You're going to be otherwise indisposed.

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So you need a system that can automate that process.

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And the great news is that it's not that hard.

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It's not like you have to automate it.

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So it's super rich and in depth, really have to just reach out to

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that person and say, listen, It's me.

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I can see you're, you're interested.

Speaker:

I can see that you, you know, you want more information.

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You want to take this forward.

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Great.

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In order to do that, I need you to do X and most of the time

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that's to book an appointment.

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And if you can do a little conversating, like is now a good time to get you booked.

Speaker:

And then that person gets that text and they write back.

Speaker:

Yeah, sure.

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That'd be great.

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And then the system can say, okay, I know that that's positive

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because we use machine learning and AI, then you can shoot back.

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Right?

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Here's the link to my calendar.

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Grab a time that works for you.

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And then bingo, you just put somebody on your calendar without actually

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ever being in that conversation.

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And you can be off doing other things and not have to worry about it.

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I mean, worst case scenario, it just makes you way more scalable.

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Most likely scenario.

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It gets you a booking.

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You would never have gotten on your own because you just honestly weren't,

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we couldn't be fast enough or just weren't available at the time he

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was doing something more important.

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Absolutely.

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And the other one.

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you know, with these oldest different skillsets that we need to have as business

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owners, you might not enjoy all of them.

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Right.

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You might be really good at some of them.

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You might, you might not be good or naturally sort of inclined to do the sell.

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So you're always going to put it up, put it, put it as the

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next thing as the next thing.

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And it's, they're going to do something that, right.

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So, so just hire somebody, right.

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Absolutely.

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Yeah, Absolutely.

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And you know, this is the fun part about it, right?

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You can, you can create a system that's multi-user, you can bring

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other people in from the outside, also just in our community.

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Right?

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So we've got almost I think it's, I haven't even, I've lost count.

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I think it's at 20,000 people now in our Facebook group, you, you

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have all those different skill sets.

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So that that's the other nice thing is there's people in our Facebook

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group, that's all they do is sales.

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They don't even know how to they don't know how to market.

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Some don't know how to make a funnel, but they, they they're a beast on the phone

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and they could sell almost anything.

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Right.

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So I think it's also fun to just be part of the community, because if you

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have a resource that you're looking for, can find somebody who probably

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not only already has that skillset.

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A lot of times you can find a skillset in an, in a niche.

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Cause like you said, about fitness, sales is totally different than insurance

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sales or than any other type of sales.

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Right.

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You have to, you have to be in a certain mindset, you have to use to

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selling to a certain type of person.

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It's a different pitch.

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Right.

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And so ultimately I think finding people in those niches is also super helpful.

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Absolutely.

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Now talk about this business.

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Let's talk about this business model because you

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Yeah.

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tremendous amount of value.

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I've not seen somebody that provides so much value for what

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you charge the cost of the software versus the value that you provide.

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I mean, I don't want to name, your competitors.

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but you know, there are software pieces that you sign up for and that might sort

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of reel you in on the free plan, but then get there's so many of them, right?

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They limit you in terms of how big is your list, or let's say, if you go to an

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LMS, you want to launch an online course.

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They say, okay, well, how many students, you can pay this much for

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this minute and they just capping And also it's the features, right?

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That's kind of give you just a little bit of features and then you have to

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buy a lot more then you start scaling and say, oh, okay, well now it's going

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to cost you $10,000 extra for this.

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Gotcha.

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The got you, Yeah, and now you're so you're so, everything you've

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you've you've done is you're so intertwined in that software.

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It's really hard to get out.

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Yep.

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That's the plan.

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Don't that?

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So just so you know, that's exactly how they intended to happen.

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Yeah, I mean, I mean, it's a, it's it's, it's not, not, not, not that

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it's a bad strategy from the business perspective, but for the business owner,

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a, from a business owner's perspective, you're trying to budget, you're

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trying to figure out how, how to grow and all these other things.

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And all of a sudden you can end up paying a very big bill

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that you didn't anticipate.

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And sometimes, you know, some people want to do things like, have a free course,

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for example, and maybe they're not making any money on their end and they're using

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it as a lead magnet for something else.

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Right.

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But you might end up for that free course.

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You could very quickly find that it's popular and you're paying through the

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nose and you haven't gotten to the place where you're monetizing yet.

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And you're like, oh my gosh, what am I going to do?

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Right.

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I can't afford a thousand dollars a month.

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And all of a sudden you're going to change.

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You're going to have to limit your potential just to pay, it,

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you know, to try to get away from paying a big bill you can't afford.

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So yeah, we have flat rate pricing.

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So that's unlimited contacts, unlimited users, unlimited sub-accounts,

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which is a big deal for us because we also are a big believers in,

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you know, a lot of our customers.

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And this is a big part of our future is, you know, listen, it's, it's

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great that you provide a service often times, but a lot of times

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there's a technology component to it.

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So think about if you're out there today providing a service, but you're also

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recommending another piece of software.

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A lot of people do this.

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And so what if instead of tomorrow you just do the service.

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What have you been also sell the software and not sell someone else's

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software, but sell your own, right.

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So we're white labeled, so you can put your brand all over it.

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They have no idea it's us.

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the idea here is really simple.

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We want to create a revenue stream around the software components, as well as

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the service components, because what we notice is that service oftentimes has

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a hard time staying in there because it's human powered, it's more expensive.

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And most of the time, the end customer just gets to a point where they're

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like, you know, you're a great person.

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I like you a lot, but a 1K, 2K, 3K a month, it's just too much for us.

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So why don't we go ahead and pause that for now?

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And all of that just means, listen, you're fired and you know, Fire you

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because they think you're a bad person.

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They're just so busy.

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And they think to themselves, gosh, that's so expensive.

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So we thought, listen, what if you could then sell them something else?

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That's way lower price, but because it doesn't require service your time, right?

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It's not time for money.

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It's literally recurring software every month.

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So it's turning small business owners into defacto software companies,

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and it's been a phenomenal success.

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I covered this yesterday in, on ourLevelUp day, but we've seen a hundred million in

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revenue just on the software side alone.

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And that's our customer's revenue.

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That's not a dollar to us.

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It's a hundred million dollars of cash into the pocket of our customers.

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Just selling software.

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It's a huge success

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That's incredible.

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So we're talking about SaaS

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. What do you got for those of you guys listening?

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So that means software as a service.

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That is a new, not really new and new it's been around the terms been around,

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turn has been around for.

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Right, but it, you know, the best, best version of this today is

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people will say, Hey, I recommend some software at all my customers.

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And I get a little kickback for that.

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That's the best I've heard, but we're not talking about that.

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We're like literally saying you are going to be front and center.

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They will not know we exist your selling the software yourself, and

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you're adding all your stuff to it.

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This is the other cool thing about it, right?

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Because a lot of people are coaches or they have assets like websites or follow

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up sequences or memberships stuff or who the heck knows and they prepackage it.

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So they're selling it out to their customer as this recurring

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software product every month.

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and because they're the expert at what they do, it's a lot of

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compelling value that the customer couldn't get anywhere else.

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Even if they didn't know he exists, they wouldn't be able to get it from

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us because we're not the experts in fitness or in law or in medical

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or whatever it is that they do.

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They're the experts.

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So it makes it very unique.

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Absolutely.

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It's it's, it's, it's such a no brand that, you know, anybody that's listening

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and understands a little about this sort of marketing and tech stuff must

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be just the heads must be right now.

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It exploding.

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I mean, I think, you know, we, we came from this world of people like, we call

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this the marketing agency vertical, right.

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And there's all these people saying like, Hey, do you want to start?

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You know, do you want to start a marketing agency?

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Do you want to get, start a business?

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Do you wanna, you know, do that thing.

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And if you look deep underneath the courses that are being sold,

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it's actually fairly complex.

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You know, even if you let's say you can make it, make it a pitch and get the first

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customer most of the time, it's like, okay, now you got to go into Facebook

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business manager and you got to create an ad and you got to do all this stuff.

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It's actually kind of hard.

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I would have hard time with it.

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And, what I like about how we structured it is way simpler.

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It's just, Hey, listen, take this thing.

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That's very much in a box.

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Choose the couple of tweaks you want to make very simple tweaks and then you can

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literally just sell it it's software.

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Right?

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So it's not.

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You don't have to do any work.

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It just literally compounds on top of each other every single month, you're

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getting this nice recurring revenue stream and it's growing over time.

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That's our vision.

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And it honestly, it's the vision of every software company that you've ever seen.

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Right.

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That's what every software company does.

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That's why they make a lot of money.

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I always ask people like, how do you think these software companies raised

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so much venture capital it's because they have a product that costs nothing.

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So to put another version out in the world, right?

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Yeah.

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Maybe it costs money upfront to sell it or to develop it.

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But once it's there, copy 2, 3, 4, 5, 6, 7, the incremental costs Zero.

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Right.

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The only thing is the server space, but that's like this nothing.

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There's nothing.

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It's diminimous right.

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So, you know, ultimately, this is why I think what our mission is, how do

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we take that same business model and give it back to the people, instead

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of just having it reserved for people who can go out, raise hundreds of

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millions of dollars in venture capital.

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That's really what differentiates us.

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I think.

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Absolutely.

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Now there's features like, you know, video or another, your membership

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portal on, on the online builder, you can actually, upload the videos.

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So that means you host videos as well.

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So there's quite a lot of stuff that you do for the, some really curious and you

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know, if you're willing to share, how do you, how do you manage to scale it?

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When, when you say, you know, there's amount of lace, I

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mean, that's just context.

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I know that's just bytes.

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That's just

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Yeah,

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But when you start talking about video, that's, that's quite a big, large file.

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So how do

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it can be.

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Yeah, absolutely.

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you know, again, we try to be fair, right?

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So on our side, the storage of the videos is incredibly cheap because again, it's

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just bytes, you know, the bandwidth could be, could be pretty, can be pretty big.

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Right.

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but ultimately we find that, you know, averaging it out across lots of.

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It's honestly, not, not a big deal, you know, more or less.

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And, you know, if, and even if, if we ever woke up, I always tell, you

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know, some people always ask me like, oh, well I have 100,000 members and 10

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billion videos and gigawatts of, you know, I'm like, listen, listen, listen.

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I'm like worst case scenario.

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Like if you are some amazing power user, if you're Amazon in disguise and I just

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don't know it, I would just come to you and like, take my bill from Google

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and be like, Hey, can you pay this?

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Right?

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The point is, is like, we wouldn't extract.

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And this is back to this whole pricing model concept.

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We're not here to extract more from you just because you do more.

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Like if you're, if you're an abusive, excessive, crazed user, I would just

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ask you to pay the cost on that.

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And I figure behind all that usage, you're making a ton of money anyways.

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So, you know, worst case scenario, you're just paying the power

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bill, essentially that I would otherwise be paying on your behalf.

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So, you know, again, we've, but it's funny because I've said that, oh gosh,

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at least a thousand times never had to do it because I think most people

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are pretty reasonable in what they do.

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And they're able to generate a great deal of revenue offer current model.

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That's right.

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We're talking about extreme cases that like point 0.1%.

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Yeah.

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Which, you know, we'll deal with that.

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If it ever happens.

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but what you also said is based like when you average it out, that's based on your

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knowledge on, on your current base, your

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Yeah.

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but at the beginning, you didn't, he didn't, he didn't have that knowledge.

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So it's is that bit

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of a risk that you took or.

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kinda, you go, I mean, you know, entrepreneurship, You

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just kind of roll with it.

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You do, you do the best you can at the time and you figure, well,

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you know, let's, let's try to stay as true as we can to our model.

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And for us, it's been great because we've been able to do that successfully.

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And, you know, just from a scale perspective, you know, we're, we're, I,

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I put this out yesterday, but you know, we're doing, we're working with 300,000

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small businesses through 15,000 agencies.

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So we're an incredibly large platform.

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So this isn't like some bet we're taking at this point and we have some very big

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numbers and we understand exactly what our scale is and we've scaled incredibly big.

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So, you know, these days when someone says they're going to really upset

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the apple cart, I mean, I, I try to, I try not to laugh at them, but in

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reality, you know, we, we, you know, come on down, we can take, yeah,

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we're not, we're not worried about it.

Speaker:

Now shown I have a couple of personal questions.

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You ready?

Speaker:

Fire.

Speaker:

I'll try my best

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What's your definition of success?

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happiness.

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Like, I mean, you know, I want to, I wanna eat.

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I wanna, I wanna, you know, I want to live I'll, I love the life I, now

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I do now, you know, I don't drive a Ferrari or anything, but, I'm not,

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I'm, I'm not hurting for, for food.

Speaker:

And, and beyond that, I think it's just, you know, am I, am I, am I reasonably

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happy that to me that's success.

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Well, What's your ideal day.

Speaker:

Oh gosh.

Speaker:

my ideal day is probably one where, I, we release a feature that really

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has an impact on someone's business.

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And I get one of those.

Speaker:

I get, I get these now.

Speaker:

And again, where someone says, Hey, listen, you know, you changed my life.

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I used to have 10 employees now have 150.

Speaker:

I couldn't do it without you.

Speaker:

I mean that that's the, and then, and then I get to go skiing in the

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afternoon, like, or at least on the weekend, it's that little get to

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go skiing during, during the week.

Speaker:

But, that's, that's my ideal day for sure.

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It's the feeling of satisfaction and being, and knowing that you've

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made an impact on somebody else?

Speaker:

That's the idea.

Speaker:

Absolutely.

Speaker:

I just think that's, if we can do that, how are we not winning?

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Right.

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And if we're doing that, how will we not win in the end?

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Like, and, you know, I think about it all the time in this, in terms

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of, you know, for some reason as a society or as a world, I think we're

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caught up in, in really big numbers, but, you know, I'm a big fan of Warren

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Buffet and, I've, I've seen him in Omaha, Nebraska many years in a row.

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and you know, he's, you know, while he may be a billionaire, he doesn't

Speaker:

live like one and, you know, he would always tell you, look, you don't

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need a billion dollars to be happy.

Speaker:

and so I feel like if, if, if I could generate a billion dollars in total

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value for the world, but instead of keeping it all for myself, push as

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much of that out into the world, as I can to other people, I would be

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tremendously happy with that result.

Speaker:

You actually bring in a really interesting point because

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money isn't happiness, right?

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I mean, what do we really need to be happy?

Speaker:

You just need to pay your rent to have some food in the fridge, just

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have those sort of essentials.

Speaker:

And then at the other day, when you're really busy and you're grinding was

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the number one thing you think enough, you thinking of, I can't wait to have

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some free time and go for holiday.

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To just do absolutely nothing.

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And what

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is that costing?

Speaker:

You let's go see your nothing.

Speaker:

Right?

Speaker:

So, that's really interesting studies or like emerging information coming from, you

Speaker:

know, top executives and CEOs about the unhappiness and dissatisfaction in right.

Speaker:

It's.

Speaker:

Absolutely.

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Absolutely.

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I think it is.

Speaker:

I think it's about finding, I think it's about finding balance, right?

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I mean, I think that, you know, trying to have an impact is great.

Speaker:

I mean, and we're all have things we were like, we really are excited about.

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We want our lives that are, that are fun, nice to haves, not have to have.

Speaker:

And I think we should, everybody should have a couple of those things.

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You know, I love buying new computers when, when they come

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out, I like buying new phones.

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I'm kind of a technology dude.

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So I want to live in a world where I can do that.

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But, you know, I don't, I don't need, you know, private jets and any of that stuff.

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And in fact that stuff would freak me out Cause I would feel like,

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oh my God, that's so expensive.

Speaker:

So I just feel like, and I feel like for the people that have those things, I

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think on the outside, it looks phenomenal.

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But I think on the inside, it's a pressure cooker.

Speaker:

And I think those people are, you know, living on a knife's edge all the time.

Speaker:

And I don't know, that's just not my that's not what.

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That's right.

Speaker:

You're talking about like those multimillion dollar fancy yachts that

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actually cost shit down in a maintenance and it's a big liability, right?

Speaker:

Absolutely.

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And, you know, you know, it's, again, back to Warren Buffet, you know, he,

Speaker:

he's only he's owned at most two houses in his life and he only owned the second

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one because his wife really wanted it.

Speaker:

he he's lived in Omaha his whole life.

Speaker:

He only drives one car and that's what he would tell you.

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You can drive one car at a time.

Speaker:

He can live one house in one house at a time.

Speaker:

It just doesn't make sense.

Speaker:

And he can buy most people many times over.

Speaker:

And so the fact that he doesn't have houses in Paris and France and all kinds

Speaker:

of other crazy places and do all kinds of crazy things tells me that if he can

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do it, so can I, so I'll, I'll take it.

Speaker:

And he still eats at McDonald's and he still likes milkshakes and cheese burgers.

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And, that's just the kind of guy I'd like to be.

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Absolutely.

Speaker:

And look for those guys listening.

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This is not to preach, you know, like this is the right way and that's the wrong way.

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It's not at all.

Speaker:

I'll give, you know, if you're a big fan of, you know, if, if you want to pursue

Speaker:

being so successful that you can have a private jet and fancy yacht, I mean, it's,

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it's pretty.

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And I'm I'm with ya.

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Yeah.

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Yeah.

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Just for me, it's a, it's a new computer and a new phone every year or two.

Speaker:

for other people it can be whatever, but you know, again, you're going

Speaker:

to have a couple of things you really like, and that's that's cool.

Speaker:

Now a quick question.

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Apple fan or a PC.

Speaker:

So definitely a Mac on the computer and Android on the phone.

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Okay.

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So have you seen the

Speaker:

It's an odd pairing, but it's because on

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for the, those computer geeks out there, they already know this answer, but max

Speaker:

on max on the, on the desktop or Unix machines, but on the iPhone, there are.

Speaker:

And so, on, on, on, as a software engineer, Unix is a lot more fun to

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play, play with and, and write code on.

Speaker:

So that's why I'm a Mac user.

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And then on the phone, you know, I like open system.

Speaker:

So Android is, is like that.

Speaker:

Yeah.

Speaker:

Excited about the new MacBook pro that.

Speaker:

just came

Speaker:

out

Speaker:

got an ordered,

Speaker:

What were some of the toughest experiences in, in, in, you know, launching Go High

Speaker:

Level that, that you've had to really challenge you on a personal level?

Speaker:

oh gosh.

Speaker:

So many.

Speaker:

I mean, you know, facing failure many times is probably the biggest thing.

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you know, realizing that the thing that I thought was going to

Speaker:

work, wasn't going to work or, and facing a lot of discouragement.

Speaker:

I mean, the world, the world is full of people who want you to lose.

Speaker:

and, trying to re remember that.

Speaker:

You know, a lot of people take pride and joy in watching other people fail.

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We don't oftentimes live in a really supportive world that way.

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And that's tough.

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And I also think that, you know, and I try to remind myself of this,

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you know, w no one who has changed the world ever did anything that was

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normal or standard or accepted, right.

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Or encouraged often.

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and so, you know, in your own way, realize that as you go through life and you get

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a lot of pushback, some of that is just people saying, no, no, don't take a risk.

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No, no, don't, don't, don't put unquote, you know, risk failure.

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Right.

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And so I think for me, that's been, the biggest challenge is just you dealing with

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the mental game every day of having people tell you that, you know, something is, you

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know, that you're doing isn't good enough or is going to be a failure and realizing

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you gotta, you gotta push through it.

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Absolutely.

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Absolutely.

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Because on the outside it all looks very, very cool.

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Like, look, you know, Shaun , looks successful, Go High Levels growing.

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He must be, you know, he must be living, living life.

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But, I come, you know, I can say personally, you know, running a business,

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it definitely, it's a, it's a tough grind and there's a lot of emotion that, that,

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you know, creep up on you during the day.

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self-doubt all those things.

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Right.

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So it's

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absolutely.

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It's harder than it looks.

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Hmm.

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you know, I think that's what for me anyways.

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I mean, there are different, different personalities, dentures, personality type.

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I really love it when people are excited by what we do, but I also

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really hate it when people don't like don't like something or

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have a problem with something, it is, I take it really personally.

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And so for me, it's that, it's that mental struggle that that really is the hardest.

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because you're very, you're very, like connected with the software updates.

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I know that you there's, I mean, in terms of feature releases,

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by the way,

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I love it.

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I mean, I'm a software engineer.

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I mean, I love the power of software to change the world.

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And I have, since I was a little kid and nothing has changed, I'm just that

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same kid, just a little bigger now.

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And you know, when, somebody, when you go out and you try to do something to

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make the world a better place and someone can't appreciate it, or it doesn't like

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it, or, or worse hates it and thinks it's garbage, you know, having somebody

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tell you that is painful because on the other side, you can, you know, you

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know how hard it was to get there, you know, how much work you put into it.

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And then these days I know how big of a team we have working,

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like mad to get it done.

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And, you know, it's, it's hard, it's hard sometimes to get that news,

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but, you know, everybody's different.

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Everybody has their struggles, but for me, that's definitely what it is.

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But, you know, in the, in the end, lucky for me, we have an incredibly

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supportive group of people that.

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That we work with and that we've partnered with his customers

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and it makes all the difference.

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It's really what gets me through every day.

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Which brings me to the next question and running a team of people.

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Now, you

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Yes.

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many you got employees?

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300.

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A hundred.

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Oh no, no.

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We have 150 team members.

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Thank God.

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We're at 300.

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Yeah.

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We'll get to 300.

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I had 300 in my answering service, but, and that was just agents, but yeah, here

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we have 150 team team members worldwide.

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And running that many people.

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I mean, there is in, in, in, Would it say a as the company's growing,

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there's different milestones at different revenue levels.

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Right.

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And, and, I've heard this thing where, you know, when you get to like, you

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know, 10 million, I'm just pulling some numbers now can't remember exactly.

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But when you read a certain set milestone, when he got this much revenue and this

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many people to that work for you, it's got its own peculiar challenges, right.

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From a leadership leadership and management.

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Yes, absolutely.

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It's yeah, and, and I would say, I'm not really good at it.

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that's not my strength or my skill.

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but you know, I've, I've overcome it because I have incredible co-founders.

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so my co-founders have strengths that I don't have, and, and, and I will say it's,

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you know, it's, it sounds corny, but, and it's weird now because I would say I

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didn't, I didn't believe it at the time.

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And I think it's only through this journey that I've come to understand this, but

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hiring the right people is incredibly critical and, you know, and I can say

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that having hired terribly, for, for a long time and also under investing in

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people, will come to bite you in the end.

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So, you know, as a bootstrapped company,

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. You know, we tend to, we tend

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You know, we wait until the absolute last possible moment.

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and so oftentimes that's a big mistake I would say.

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And it puts you in weird situations where, you know, you need something desperately,

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but you're so behind the eight ball that you, you know, it turns out when

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it's all said and done, you could have been 10 times farther down the road.

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Had you just been a little bit smarter hiring ahead and, and,

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and again, and when you do have.

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Th, you know, higher for the stage you're at, I would say so don't,

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don't hire someone, who's run a company 10 times as big as you are.

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Cause they're gonna expect things that are, they're not gonna want to dig in.

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They're not going to want to get their hands dirty.

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They don't expect the team of people.

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Right.

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But, but don't also hire for where you're at today.

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Really, really hire for that next milestone that you're talking about.

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Right.

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Find a person who has been, who is at today, that next milestone you

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want to get to, because what they know is what it takes to get there.

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But they also remember still what it's like to be where you are.

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So that's what you need to always constantly looking for.

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Who's that person who's probably going to cost me a little more than I want to

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spend, but fundamentally knows how to get me from where I am today, to where I want.

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to go.

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Right.

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So can they kind of there,with you, in more of a beginning or, or they're

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actually really need it, so they actually can appreciate the struggle and, and,

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Yeah.

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And honestly, they're just smarter than you are about what it is you

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need, you know, you don't want people to show up and say, okay,

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now what you want someone to say?

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Okay, cool.

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Let's get to work.

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I know how to do this.

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I've been here before.

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Yeah.

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I like to refer a lot to the book, E-Myth by Michael Gerber.

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He talks about, you know, treat different types of, of, of people

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that you need in any business.

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It's you need technicians, need managers, but you also need leader or leaders.

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and you can't be all three of them.

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Right.

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Because we're all sort of inclined towards different different perspectives.

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So would you say that you've got that covered?

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Oh.

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I mean, as, as, as best as, as, as we, as we do, I'm sure.

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I'm sure we're in perfect.

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That's for sure.

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but I certainly, I certainly think it's true that you definitely need different

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people with different skill sets.

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Yeah, because one of the big misconceptions, is that, some might think

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that a leader is also a manager, but that's not really the same, same role.

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Right.

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Being a

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leader is

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I mean, I, I would agree.

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I mean, I think, again, it evolves as you get bigger, it evolves

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as you get to different stages.

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Right.

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but you also have to know your strengths.

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So I could imagine people who are CEOs of companies who are really good

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managers, but really terrible leaders.

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You, it doesn't mean that the guy at the top or the gal at the

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top has to be one or the other.

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so I do think that that's important.

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You just have to, I think what's really important is, you know,

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what you're good at and he doubled down on it and you own it.

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But do you really know where that, where the at the end of the line is, and you

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find somebody who who's on that other side, who you trust implicitly or,

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and, and put them in a position where they can take their strength and put

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it to use, and not get in their way.

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absolutely.

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Shaun, when is the last time that you put yourself outside

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the comfort zone on purpose?

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Oh, gosh.

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you know, we just, we went to traffic and conversion and, I got, I got, I

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was lucky I got chosen as a speaker.

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we got, we had a booth there.

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I'm a terrible public speaker and, and we've never had a booth before.

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and it was a tremendously expensive investment for us.

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We flew a bunch of team members in, it was really frightening all over the place.

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And so it w so I would say that was, and that was Saturday

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night, a month or two ago.

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And so I would say that's probably the last time I did it.

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but it was, it was a phenomenal experience.

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It worked out better than I could have imagined.

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And there was also a, was it a Snoop Dog in there or somebody?

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Well, he was going to be Snoop Dogg and Martha Stewart, but Snoop

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backed out at the last minute.

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Although, know, that was part of the thing.

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I have no clue.

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I snipped out, could have shown up and done a whole concert.

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I wouldn't have noticed we were so busy.

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you know, at the booth, that, you know, that's the other thing, when

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you go to the conference, you get to do all that stuff, but when you're

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for your work in the conference.

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Yeah, no, thanks.

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No.

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I've been to many conferences and I can, I can always, you know,

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remember how, how busy those, those big halls are full of people.

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I mean, even, I mean, it's Covid now, so I dunno.

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Maybe might be different, but yeah.

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Anyway, cool.

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And you've done a run really, really cool.

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A cool thing while you were there, you actually rewarded, one of your,

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one of your

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yeah, yeah,

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affiliates.

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Yeah, we got to get where our first electric car.

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It was awesome.

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yeah, so, we give it to a guy named Matt Pacino.

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He's a super cool to it.

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So it was great to be able to do that, but yeah, so it was really neat to,

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you know, he came, to us and he worked his tail off to help us generate a lot

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of inbound referrals for new agencies.

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and, and so we were able to give him that extra bump and give him a model,

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the Tesla model X, which was really cool.

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and it was neat to see it, it looked really killer, and just

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be able to give him the keys and stuff and meet him and all that.

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It was just, you know,

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was amazing.

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So we're going to talk about marketing this business.

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That's one thing I've noticed is it's, you're heavily on

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word of mouth and affiliate.

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Do you do any actual, do you actually invest any money in marketing?

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Do you need

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I think we technically do run some Facebook ads and some Google

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ads, but they're very minimal.

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mostly retargeting, I think.

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I don't know anything about it really.

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I'm not a marketer, but, but, and, and, you know, affiliates is an interesting

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one because I would say the biggest thing to know about our affiliates is they are,

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are not really traditional affiliates.

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None of them are these people who are like professional affiliates or what,

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I don't even know how this works, but all of our affiliates, our customers,

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all of our, you know, we really are just saying, Hey, listen, if you're a

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customer, you love what we're doing.

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We want to do more of it.

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Right?

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So for gosh sakes, please go tell people.

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And if you're willing to do that, here's something to incentivize you to do that.

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So really it is word of mouth.

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It's sort of incentivized.

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Word of mouth is how I.

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Absolutely.

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One of the really amazing things about affiliate marketing is that

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you actually don't have to, you know, deliver any service or product

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or do just spreading the word about something that you believe in.

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And for somebody that might be, for example, listening right now that is

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struggling for, for income and is looking at some alternatives, how to maybe free

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up their, you know, make their lifestyle a bit more, bit more financially free,

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affiliate is a great business model.

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Do they do that?

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But do they need to be, sign up as a customer with you?

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Or can they just become an

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no, no, no, no, no.

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Yeah.

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You just, I think it's like affiliates dot go high-level dot com.

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I think it is.

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Or affiliate dot Go High Level.

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Sorry, it's a, it's a, it's the singular, not the plural.

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but no.

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Yeah, absolutely.

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In fact, I mean, we write some incredibly large checks to people who are, I don't

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believe our customers, but are just really, or actually take that back.

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I think w what we often find is people don't start as customers,

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then they, they bring a bunch of people in and then they realize,

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oh, there's so many people coming.

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I need a system to manage this end up, signing up just to manage the flow of

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affiliate, leads that they have coming in.

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But, but ultimately, yeah, I mean, it's a great way to get started.

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Like you said, because it's about exploring the products we've got.

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Some people will do, like I've even seen people get started with like a free trial

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and then they just canceled before the billing hits in 14 days, just so they can,

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they can get videos and do all that stuff.

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But anyways, it's amazing how easy it is to get started.

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And again, because this really works for anybody, I've, I've seen such a

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diverse number of people recommend it around to almost any type of business.

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Yeah, it is.

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And your, your reward structure is actually really generous, as well.

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yeah.

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The 40%.

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Yeah.

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It's pretty unheard of.

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And you know, 40% of, even our base plan, $97 adds up real quick, but you know,

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most people are $297 so yeah, we write some very big checks to some people,

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but you know, again, it, it allows us to do what we do well, again, it's about

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knowing your strengths and weaknesses.

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Our strengths are not marketing and sales.

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That's just not what we do.

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So we're, we're about creating new features and trying to get the product

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out there and make the product better.

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So we're able to focus on that,

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I must say after, especially after the Uplevel, sorry, the, the

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event that you run on Thursday,

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update.

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Yup.

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level update.

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Yeah.

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I mean, there's so many cool things.

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I'm not going to go into it cause we would

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be

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worry.

Speaker:

a video on the YouTube channel.

Speaker:

So

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that's right.

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Yeah.

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for an hour about features.

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You can go there.

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Yeah.

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And I'll make sure I'll put all the, all the shownotes leads and everything.

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but what I wanted to say is, ah, shit just lost my train of thought.

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I'll get, I do that all the time.

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Trust me, I'm with you.

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ah,

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well, we launched a lot of good features.

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I'll tell you that.

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So I'm just excited because we're going to be able to really go into bigger markets.

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Like our Shopify integration was awesome or WordPress, was awesome.

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So I think there's some really good are invoicing, social media posting.

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These are gonna allow us to really expand the products and also get after

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a lot more markets that we aren't in.

Speaker:

today.

Speaker:

I know what I was going to say is, you know, I think a competition,

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a competition is probably now the burying their, in a sand because

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how they can keep out of this.

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I mean,

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it's.

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they haven't already, so I don't suspect that they will in the future.

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and you know, again, I, again, what's really key about our business model

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though, that I think is really good to point out is we don't sell to everybody.

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Right.

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We sell to only a specific type of person.

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And I think that really is a game changer for us.

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And we really want to help people not just buy a product, but create a business.

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Right.

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And I think there's a difference.

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Most, most of our competitors, you show up at their website, they're more

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than happy to talk about features.

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But if you say, well, yeah, but hold on.

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How do I make any money with this deal?

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They're like, I don't know.

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That's not what we do.

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Go find, you know, go figure it out on your own.

Speaker:

And I think for us, it's about like saying, Hey, what is it again?

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Well, let us show you how you can use this.

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Maybe that's not how you use it.

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Maybe you're you already have something that you're doing.

Speaker:

That's awesome.

Speaker:

But if you come here and you don't know, at least we have some

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guidance for you on how to do.

Speaker:

get there.

Speaker:

That's right.

Speaker:

And you can either provide some, some guidance yourself, or as lots

Speaker:

of people like, like, like us who can provide services from coaching

Speaker:

the other thing that's great about it, right?

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It's it's, it's the fact that there's all these smart people out there, like

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you guys who are, who already have this just out of the box, ready to go.

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And that way, and I think this is the problem, you know, most of the

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time you talk to people, they're like, well, what do you buy?

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And like, oh, insert a big product here.

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That's expensive.

Speaker:

And you're like, what do you do with it?

Speaker:

And you're like, oh, I just send out email newsletters or something.

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Right.

Speaker:

And you're like, what do you mean?

Speaker:

The thing does a thousand other things like, yeah, I know, but I

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have no clue how to use it and see.

Speaker:

So that's why having someone to be like you is so important in this journey.

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Absolutely.

Speaker:

Absolutely.

Speaker:

And we got a couple more questions for you, and then we'll wrap it up

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because I know you're, you're a busy guy

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Enjoying it so far?

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Yeah.

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This is phenomenal.

Speaker:

Awesome.

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So Sean, this podcast is about inspiring success.

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And the reason that I decided is, like I said, I come from a fitness

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background and I've always enjoyed helping people, be fitter healthier.

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And I'm also, I'm also a cook by trade.

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So I love cooking and

Speaker:

Oh, cool.

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And I believe that like an ideal life and ideal lifestyle is where

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you're, you're physically active.

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You eating well, it keeps you energetic, keeps you happy.

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then you also have the business side that keeps you, you know, it keeps

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you fulfilled, you make an impact and you makin some great income.

Speaker:

And so I feel like both need to be met in anybody in anybody's

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pursuit of true happiness.

Speaker:

So what do you do?

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What do you do to keep yourself at your best?

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Oh, I'm terrible at it.

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I'm horribly unbalanced.

Speaker:

I've I try to like walk every day.

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So that's my thing.

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Like first thing in the morning, I, I, I, it takes me about an hour to get going.

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So I give myself an hour to wait half an hour to wake up, and then

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I get myself out the door and I start at least getting a walk-in.

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I try to do it a couple of times a day, get some steps in, I find

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getting outside, breathing some fresh air, that kind of thing.

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That's as far as I've gotten so far, I do want to step up my game there though.

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and I w and I think in, in the sh in short order, I'll I will

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get there, but I also am lucky.

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I mean, Things that dragged me out of the house.

Speaker:

I've got a, an amazing nine-year-old son who loves to play soccer and get outside.

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So he he's always dragging me out.

Speaker:

So it's, it's I have some good external motivation there.

Speaker:

but yeah, and then, and I love skiing.

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So lucky for me, I live in a relatively, winter replace in,

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in, in the December timeframe.

Speaker:

So we got an opportunity to get outside and do that on the weekends.

Speaker:

So that's a lot of fun.

Speaker:

No, that's

Speaker:

excellent.

Speaker:

And look, walking is actually a really good way to start for anybody listening.

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If you're stuck and you're looking to do something, you know, there's

Speaker:

nothing worse than an idea of thinking.

Speaker:

I've got to go to a gym.

Speaker:

lift weights because if you don't know how, and if you've never done it and

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you're, you're at a level where you are.

Speaker:

Absolutely, absolutely, absolutely.

Speaker:

A couch potato, then that's a lot of effort you've got to think.

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Okay, well, I've got to figure it out.

Speaker:

Membership, figuring out the gym or who was like, what,

Speaker:

what are the exercises working?

Speaker:

Just put your shoes on tie shoelaces, put some music on.

Speaker:

And just like the only challenge you got is to put the shoe lessons.

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I put,

Speaker:

That's true.

Speaker:

put your shoes

Speaker:

on

Speaker:

even have the shoes on already, you know, you're going to have to do that anyway.

Speaker:

So, and, you know, honestly, I will tell you, I, I find

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it really helps quite a bit.

Speaker:

I mean, I think it, it just gets the blood flowing and you get some fresh air.

Speaker:

I mean, I feel way better, you know, give me 10 minutes to walk

Speaker:

around, walk around the block a little bit and I feel, I feel great.

Speaker:

So I think it's super, super useful and super impactful.

Speaker:

And, you know, I actually, to go to the gym, but then COVID happened.

Speaker:

Right.

Speaker:

So I kinda got off that.

Speaker:

but yeah, I'm with you and just anything that you can do I think,

Speaker:

or, and then the other thing I love is, a jump is jump roping.

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It's it sounds weird, but it's a really good way to get your

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heart rate up very quickly.

Speaker:

And I find that it feels great after you, after you do it and

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you can do it almost anywhere.

Speaker:

So it's very simple.

Speaker:

You don't need a lot of complex stuff.

Speaker:

Well, it's interesting to say that both walking and jumping

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there's two, two activities.

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So walking is actually bilateral stimulation in a way.

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So I work with a client and she's a psychologist, and she talks about EMDR

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therapy, which is a sort of a bilateral stimulation through any means through

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a visual sort of following a light.

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And what it does is it stimulates your left and right, portion of the brain.

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I'm not going to explain it too much because I probably would stuff it up.

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But, but basically the idea is that the bilateral stimulation and helps

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it helps you in a way to kind of, work at any, any, any, any issues that

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you have and get some sense of it.

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And so when you walk, so you actually, because you know, you walk, it's

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bilateral stimulation in Y too.

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So it's in a way it's a, a great form of meditation and, and you, and, you

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know, we live so basically like you might be looking at the screen all

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day, having all these meetings and

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Yeah, right?

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stresses.

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So you just walk out, you've got this bilateral stimulation, you just.

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Yeah.

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It's great.

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I really like it.

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like, it's like the old where you had to defragment the desk

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That's right.

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That's right.

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That's right.

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I used to do that all the time.

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That's awesome.

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That's what it is.

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Yeah.

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De fragment the

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desk.

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hard drive.

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That's it.

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And then your bag, you got clarity again

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Totally.

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I've worked

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there

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jumping, look, there is some studies on that suggest that jumping actually,

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the act of jumping has some stimulus for happiness and also, well it's

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purely our system, lymphatic system.

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Did you know that lymphatic system actually, you know, I mean, we've

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got a muscular system, we've got, a voluntary contraction.

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You can contract the muscles, right.

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That help you kind of have circulation everything.

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Now, lymphatic system relies on muscles because muscles, when they

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contract, they actually stimulate the nodes of your lymph, your lymph nodes.

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Oh,

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I didn't know that.

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See.

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So it's, so it helps circulation of the lymphatic system,

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which is really important.

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So when you jump or, I

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mean,

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Yeah.

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That makes sense.

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That's really cool.

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Yeah.

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See, I mean, I've never met anybody.

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Who's, you know, I never found, you know, people should exercise more.

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I've never found anyone who exercises, who, you know, has a bad outcome.

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Right.

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I mean, so, but at the same time, people oftentimes I think love these

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crazy complex nonsensical sort of too hard to, to achieve kind of outcomes.

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But so I figure, you know, and the other thing is that when

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you're 80, you can still walk.

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So I figure if I do that now I can still keep doing that forever.

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So I'm happy to start that way.

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On the present look, one of the biggest challenges people say,

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they'll tell me, you know, as like, oh, you know, I'm, I'm not motivated.

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I'm, I'm waiting for the motivation.

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I'm struggling to get motivated.

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And the motivation seems to be the big problem and they're

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waiting for it to come.

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And then they think when it comes, when it, when it comes,

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then, then they'll have it.

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And there'll be like all bouncy and happy.

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Well,

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think that ever happens.

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it never happens.

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Well, it, it, it, it's the problem of motivation is temporary and it's very

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much based on your, your emotional state.

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That's true.

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Yeah,

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if you're trying to start an exercise journey or an exercise routine,

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you can't wait for that emotional state because it's unreliable.

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You can't rely on it.

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Like

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you got

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true.

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Yeah, you gotta, you gotta make it artificial.

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Just, you know, you built, I have to build into my routine.

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That's the only way I can do it.

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that's the why?

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So that's what I always say is don't worry about the motivation focus on a habit

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and pick one that's what's the, what's the least, least path of resistance.

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What's the easiest thing you can do, like brushing your teeth.

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You know, what's the easiest thing.

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Walking start walking because it's really least path of resistance

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and just make it a habit that you do it every day for 30 minutes.

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And if you can do it for a period of time, there's actually studied

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as know science behind it.

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Because when you actually say do something and then you accomplish it, it gives you

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a sense of confidence and accomplishment, which then can propel you forward

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to take

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agree.

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Yeah.

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yeah.

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simple things.

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Yeah.

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That's very cool.

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Now, Shaun, what do you wish you had known when you started, when you

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start it with like Go High Level?

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Gosh, I don't know.

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That's I mean, I mean, on one hand you could say, well, I, you know,

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I wish I wish I had known how successful we were going to be and

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how great things were going to go and you know, that kind of thing.

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But I mean, a lot of life is the journey, not the destination.

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Right.

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And so, you know, I, you know, I don't know.

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I mean, I, I I'm happy.

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I'm happy, happy it is the way it was.

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And I don't know how can you be who you are without the way without the journey.

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So, I mean, I I'm, I'm happy.

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I'm happy.

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I didn't, I don't need to know anything.

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I didn't already know.

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and if you knew how successful you be, who knows\ if you wouldn't

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become a, you know, a complacent.

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I would agree with that.

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I mean, that's the whole idea.

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I mean, isn't it like if you knew, you know, if, you know, if you knew, if you

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knew the future, right, you would just assume it was going to happen, but you

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know, you got to realize that the way you get there is through a lot of effort,

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not just by standing around right.

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Yeah, absolutely.

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I look I'm aware of all humans.

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No one is perfect.

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Where are you?

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What are you not very good at Sean?

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most things.

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Yeah.

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I pride my in fact I pride myself on not being very good at most things.

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I mean, I I'm, I'm a big fan of, again, I, I know what I'm good at, you know, I know

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what I I'm passionate about and I know the things I really don't like at all.

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And I have very little qualms in my life about saying, yeah,

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sorry, not my deal or not for me.

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And I'm okay with that.

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I don't need to be well-rounded.

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I don't, you know, I don't need to be, you know, again, middle of the road, I'm happy

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to be really good at one thing or two things and terrible at everything else.

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And I have very little, I have no apologies for that.

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Well, it's important to have clarity and you certainly do have that.

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So that's great.

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You know, I mean, because like you say, you

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I just learned I can't help it.

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That's the other thing for me, it's just, I've tried it, it doesn't work out.

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I give up, you win.

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but you know, lucky for me, I've found a couple of things I'm halfway good at.

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And so I'll stick to those and, you know, lucky for me, those are things that I

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enjoy and things that, produce, you know, reasonably good things in the world.

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And so you put that together and it's not a half bad thing.

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It's just don't remember me.

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You know, don't, don't ask me to remember anything and do anything

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detailed or fill out a lot of forms or, you know, remember a lot of details.

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It's just not my deal.

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Would you say you're more left brain or right brain,

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Oh, I can't remember the difference.

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like, are you more, are you more like a technical type of introverted

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personality or more extroverted?

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Definitely more introverted, I would say believe it or not.

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you know, I've always been into computers, I have ADHD.

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So, it's a big part of who I am.

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And so it just means I live there you go.

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See, I live in the moment.

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I'm really, I'm really good at that.

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And, computers have always been great cause you can kind of, you can hyper

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hyper, hyper through them and if they break it's okay, you can just set up

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like fix the code and run it again.

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But you know, I can't, I can't deal with anything that takes really

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long, drawn out sort of sequences and remembering all that stuff.

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Just not, not my deal.

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Yeah, I've got a really tricky question.

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You ready?

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Yeah.

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Okay.

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Tell me some, tell me something that's true.

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That almost nobody agrees with you own.

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gosh.

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I don't know.

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I mean, don't know.

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I I've been, I don't know if they don't agree with me.

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I can't remember, but, you know, I mean, I don't know.

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I'm trying to think of things that.

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That I think, think that there's lots of things where people, are common things in

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life where people just don't do the math.

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So like, people will say things like, oh, I really want to buy this

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thing or go on this vacation or spend this money or take this risk.

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And I think if they sat down and just put out a spreadsheet and put down

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the likelihood that they were going to, like that thing, 10 minutes later,

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an hour later, a year later, I think the likelihood is close to zero.

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And so I will say in those moments, I've been the one to sometimes say, Hey, I

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don't, I'm not sure that's very smart.

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I don't think you're going to really love that car as much as you think.

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And I don't think going to debt over that is a wise idea.

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And so I would say th th those are the classic places where I

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see people just miscalculate.

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and I would say that, that in the heat of the moment, most people

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don't agree with me at all,

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things,

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but, you know, I try, but a year later, I think most people

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are right back where they are.

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Because again, I think most people are seeking happiness in, in, in

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false, false idols as it were.

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And, but I think that we're all human.

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I I'm sure I do it too.

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I can't wait for my new Mac, but I'm pretty sure five

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minutes after I've got it.

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I won't love it as much as I did the second I opened the box.

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I love it.

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I love it.

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And obviously they disagree because you're challenging their beliefs, right.

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They're emotionally, emotionally excited about something.

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And now you're challenging it with rationalizing.

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Why it's probably not a good idea.

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So it's,

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Well, yeah, absolutely.

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And that's, and I think that's probably a very common, a common

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situation and, you know, it's also about domain of expertise, right?

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I mean, you know, I, I challenged a lot of my product managers, a lot

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of the assignment I say, Hey, no, I don't think we need to make it that

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complicated or that good out of the gate.

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I think it can be a lot, a lot skinnier and a lot less, less features.

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And I think it's way important to do that because I want them to get it

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out yesterday, not, not next year.

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And you know, I get a lot of fun for that.

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but you know, I, you know, here we are,

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that's always a challenge perfection kills progress, you can always tweak it later,

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but try not to be perfect from the get go.

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That's the number one thing I've learned many times over and I

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still bought a little bit because I mean, I'm perfectionist by

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nature, but I catch myself on

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it as well, so,

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problem.

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So I'm

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good.

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oh, well I wish I was.

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I wish I was like that.

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Yeah.

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Well, again, I've tried it just so you know, you just got to go with.

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who you are.

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Sean, what would what would your advice be for, somebody

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looking to start a business?

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The best way to start is to begin.

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you know, I mean, just recognize that the world is an imperfect place Oh.

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And the other thing is also recognized as a great deal of

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luck and things, by the way.

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So if anybody says that they got there out of great skill and that they're

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so smart and myself included, they're just lying to a lot of times, things

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fall into people's laps in ways that they just they themselves wouldn't be

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readily admit to, or they themselves don't even quite understand or know.

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but, but if anything just begin, right?

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Like just, just, just iterate and the more you iterate, the more, the faster

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you'll get to where you're going to go.

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and sure.

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It looked like, be smart about it and read books and listen to smart people

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and yada, yada, yada, but honestly just be consistent and, you know,

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kinda like the walk get out there.

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you know, a long time ago.

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I, I, there's I had a, I had a friend of mine.

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He was trying to help me learn how to like lift weights and be in the gym.

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I was really into it for awhile.

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And, I remember going in and on Sundays I could be like,

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wow, that was a great workout.

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And then some times I'd be like, oh, I feel terrible.

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And he said, you know, Hey, listen, don't, don't worry about it.

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He's like, they're going to be crappy days in the gym where, you know, just

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showing up and doing the reps, even if you can lift half the way you could the last

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time, and you're wondering what's wrong.

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It doesn't matter.

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Just do your best.

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And the fact that you're, you're showing up to do it, you are making progress.

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It's just, sometimes you're gonna make more progress than not, right.

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And sometimes you're actually gonna get set back.

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But the fact that you show up is really what determines at the end of the day,

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whether you're going to win in the end.

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And I always remember that advice in life, because a lot of times

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that's exactly what happens.

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You show up and things do not go the way that you want, but the

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fact that you're there right.

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Is progress.

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And the fact that you come back is progress.

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And that is what will determine the winners and losers.

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I think in the aggregate.

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term.

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And if he can continue and pursue until in finite, then you just

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keep on strengthening your, strengthening your, ah, shit.

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I just forgot the word.

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Well, persistence.

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Yeah.

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I mean, I think that if you look at, if you look at persistence

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as a concept, I think that that is where success really lies.

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I think people think that there's like this really like straight line

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and there's like these perfect spin steps and all this other stuff.

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That's total absolute nonsense.

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I think persistence and doggedness is the definition of

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what creates successful people.

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Not knowledge, not pedigree, not background, not, not perfect answers.

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you know, even oftentimes not experienced, I think ultimately it's,

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can you go out there realizing you're going to fail in many scenarios and

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take the hits and keep coming back?

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Because if you do eventually, there's, you know, you're going to be there when

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other people are not, and that's, what's going to create space for yourself.

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I love it.

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I love it.

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Shawn, what would be top three things for the listener of this podcast you'd like

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to walk away with after listening today.

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you know, if you haven't started start today, you know, realize

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the journey is brutal and hard.

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And even those of us who are quote unquote successful, get

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our butts kicked single day.

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no matter what they say or what they want to admit.

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don't about trying to idolize anybody.

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In fact, I'd recommend that you don't.

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and if you haven't seen Go High Level, go check it out.

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Sean.

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It was really awesome to have you on the show today.

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do you have anything you'd like to offer?

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you'd like to offer our listeners to.

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yeah, absolutely.

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So definitely check out the link in the show notes below.

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You're going to love it.

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It's it's great.

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So definitely click that and you're definitely get a really cool, or you

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come to see sites and everything that we're all about and check us out.

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Thank you so much, Sean.

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I appreciate you.

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Thank you.

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Thank you for coming along today.

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I know you're a busy guy, so a much appreciated and sharing a journey with

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everybody on this podcast is, is what's gonna inspire others, in one way,

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shape or form, whether it's to take up some walking or, or think about,

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you know, sign up for your software.

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so I really appreciate you and guys, thank you for listening to today's

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episode on the success in podcast as well.

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Look, if you've enjoyed this interview, then please share it

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with your mates that you think would also benefit from listening for

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show notes, links, and extra tips.

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To help you accomplish more in life and realize your potential.

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Please go to successinspiredpodcast.com.

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That's successinspiredpodcast.com.

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Thank you and have a great rest of your day, everybody.

About the Podcast

Show artwork for Success Inspired
Success Inspired
Business and personal development oriented Podcast that can help you accomplish more in life and realise your true potential.

About your host

Profile picture for Vit Muller

Vit Muller

Hi my name is Vit Muller, I'm a dynamic, innovative and results-oriented management professional with expertise in the fitness industry. Specialty skills include facilities management, member acquisition and retention, marketing and sales incorporating a strong growth mindset

I regularly meet fitness business owners who are struggling with the juggling act of keeping their businesses operational and are unable to grow it successfully and fast enough to live the life they deserve. Instead of looking at the bigger picture and developing their business strategically and with the right systems in place, they are often the operators within, the ones who provide end services for their members. As a result they are tired overworked and can't seem to get the ends meet.

I have a proven experience in launching new fitness facilities and re-designing existing businesses. Including business process design and the implementation of effective business systems, sales funnels, automation processes and standard operating procedures.